Norwegian - Emojis Url

Norwegian - Emojis Url

By enlisting the help of social media influencers, knowing their audience and playing a little hard to get, Norwegian has managed to advertise a new direct route between Copenhagen and Las Vegas in a unique way.

“We know that young people aged 18 to 34 are incredibly complex to market to,” said Tina Fristrup, senior marketing project manager at Norwegian in a story about the promotion at adweek.com . “Therefore we decided to take advantage of the target audience’s way of using emojis as well as the linear feed on Instagram to hype the destination.”

The airline created a simple visual image with a red background and a URL in bold across it. The URL in the image was no normal URL however, as it was made up of three emojis. Rather than sharing this image themselves, Norwegian partnered with eight social media celebrities in Norway who shared the image for them with a special emoji hashtag , creating a mystery and challenge to the millennial target group.

Those who figured out the text characters represented by the three emojis (by the way, it is: ) and typed them in as a URL, became the first to discover the new Norwegian route.

Norwegian says that the posts generated 4,171 likes and reached around 500,000 people. Just over 1,600 people deciphered the emoji code and visited the special website during the few days that it’s location was a mystery.