Airasia - Creative Print Ads

Airasia - Creative Print Ads

Just as Norwegian Air Shuttle differentiates itself in Europe, with clever ads pointing out flags of its destination contained within the Norwegian flag, a rain-gauge embedded in a bus-stop advertisement as a gentle reminder to escape winter weather, and a print ad which found second life as Christmas wrapping paper , AirAsia has released three new unconventional print ads designed to be both eye-catching and memorable.

Better On Weekdays | To entice passengers to travel during the weekdays, when Thailand’s tourism attractions are less crowded, AirAsia features scenic photos of popular destinations in a carefully crafted calendar frame . The weekends are crowded on either side while weekday blocks at the centre of the image reveal open views where travellers enjoy a pristine location. Air Asia launched the Better On Weekday print campaign through BBDO & Proximity Thailand.

Stop Dreaming | Is it an unmade bed or a view of the snowy peaks of Kathmandu? This Air Asia print ad , produced by Publicis Mojo, Brisbane, encourages Australians to get out and see the world, instead of just dreaming about it.

Hidden Away Places | What first appears to be a printing error, or perhaps an ultraminimalist white page, is one of Air Asia’s most ingenious new print ads. On this blank canvas is the tag-line ‘Discover more hidden away places’ and hidden in the seams is a delicate panorama of a remote Asian coastline. Also produced by Publicis Mojo, this ad was placed among the colourful images of Get Lost magazine, making this AirAsia print ad even more enigmatic.