Etihad - Reimagined Road Tour

Etihad - Reimagined Road Tour

After gaining huge world-wide coverage in the press with the reveal of its new ‘Reimagined’ cabins which made their debut on the airline’s new A380 and B787 aircraft, Etihad is taking a more hands-on and grounded approach to give potential customers in Europe a taste of what they would experience in the sky.

In a specially designed truck , painted with the same ‘Facets of Abu Dhabi’ livery which decorates its new aircraft, the airline has installed full-sized mock-ups of its A380 cabins: The Residence three-room cabin, First Apartment, Business Studio, Economy Smart Seat, as well as the B787 First Suite.

The Etihad Airways Mobile Exhibition will give our corporate and industry partners an understanding of the innovation and creativity which went into designing these industryleading cabins,

said Peter Baumgartner, Etihad’s Chief Commercial Officer.

Starting in Zurich earlier this month, Etihad will take its Reimagined van through two tours of key European cities onto January 2016.

China Airlines ran a similar marketing initiative in 2014, to promote its new Boeing 777-300ER seat products across Taiwan. Airlines like Air New Zealand, JetBlue, Cathay Pacific, American Airlines and Delta have also given passengers an opportunity to trial their cabin products, before they fly, with various ground-based displays.