Lufthansa USA - Hausguest

Lufthansa USA - Hausguest

Lufthansa has made itself at home – and gotten to know its neighbours better –as part of the launch of new service between Tampa and Frankfurt. The airline created a pop-up store at Tampa’s International Plaza Mall, giving ‘Hausguests’ a little taste of Germany and of its in-flight experience.

This follows the success of Lufthansa’s ‘Taste of America’ experiential marketing campaign in the US, with food trucks giving out samples of its inflight menus, by letting guests in Tampa to get a taste of traditional German dishes .

At the temporaty venue in Tampa, Lufthansa also incorporated its Oculus Rift in-flight experience (featured in our July report) by letting visitors take a fully immersive virtual flight . To get the word out, the airline recruited local social media influencers as special guests.

The event was shared on Twitter with the hash-tag #Hausguest . Lufthansa also helped get the word out by giving fans a chance to win themed collectibles in exchange for retweets.

On a similar note, KLM recently opened a pop-up store in New York City, which let passengers sample Dutch culture through music, food, art and design.

Included in the displays, were the mock-ups of the airline’s new World Business Class seats. To ensure a consistent guest experience, KLM had Hella Jongerius, the creative responsible for the airline’s new cabins, design the look and feel of its NYC shop. The airline documented the event on YouTube .