Virgin Atlantic - Freelance Flyer

Virgin Atlantic - Freelance Flyer

Virgin Atlantic has found a clever way to bring its brand before corporate travellers and entrepreneurs. The airline posted a spoof job listing on LinkedIn advertising openings for “freelance flyers” who want an opportunity with “upward mobility.” Compensation consists of free round-trip tickets between London and a U.S. city of origin in the airline’s Premium Economy cabin.

Candidates are asked to post their missionstatement in a cover letter submitted through a microsite . In 1500 words or less, they must state their business objectives in London and explain why flying in Virgin’s Premium Economy cabin would help them achieve their goals.

We’re seeking highly motivated candidates who are proficient at making the most of every opportunity. You’ll be passionate about leading a full life and being successful at a career you love. You’ll have a positive, go getting attitude, with a talent for inspiring those around you,

the airline writes.

Job requirements include handling in-flight equipment, making good use of services onboard, and sharing details of the in-flight experience to inspire others.

“The initial investment was nothing more than we would normally spend to promote a job opening on LinkedIn,” the airline states. “LinkedIn was the perfect platform—we know our Premium Economy flyers are ambitious, experience-hungry people who make the most of every opportunity, and this approach allowed us to reach them where they already are.”

First posted in mid-September, at the time of writing, the ‘Freelance Flyer’ job listing shows over eleven hundred applicants willing to add a sponsored flight in Virgin’s Premium Cabin [video] to their resumes.