1 minute read
Turkish Airlines - How Do You Make Didier
Turkish Airlines - How Do You Make Didier
Turkish Airlines has had great success with its series of commercials featuring Lionel Messi, Kobe Bryant and Didier Drogba.
Advertisement
While previous videos played on the theme of competition, pitting one sports star against the other in a contest for the best travel experiences, the campaign now zooms in on Drogba, showing pivotal points in the player’s life, with the tie-in message: “Discover how travel has made Didier Drogba the man he is today.”
The one-minute video traces Drogba’s evolution as a player and a person, attributing to each stop on his career path a quality of his character: His ambition, nursed in his hometown of Abidjan; his skills, built up during his time at Le Mans; his passion, born at Marseille; his style, linked to his time at Chelsea; his compassion, reflected by his return home to give back to his community; and his curiosity traced to Istanbul.
The ad ends with the core message: “Where You Go is Who You Are.”
Like its predecessors, this video is already very popular, with over 6 million views on YouTube so far.
