Hong Kong Airlines - Project Skyway

Hong Kong Airlines - Project Skyway

This year, Hong Kong Airlines is celebrating its 10 th anniversary. One of the main highlights of the anniversary festivities is a uniform design competition open to the public.

The “Project Skyway” competition opened to entries on March 15th with the launch of a microsite (Chinese and English) that delivers all necessary background, application, and judging information to hopefuls – as well as a detailed assignment brief.

Entrants are charged with submitting six designs online: one male and one female for the airline’s three tiers of flight crew. Uniform designs are to “embody the essence of Hong Kong”, by combining unique creative elements and accessories, plus a few staple items that must adhere to airline specifications.

Five shortlisted proposals (sketch portfolios) will enter into a public catwalk and allowances will be granted for production. A judging panel will assess the showcased designs, plus staff and pubic voting will determine a winning concept; after which the new crew uniforms will be modelled. The winner also gets a cash prize of HK$20,000, a commemorative certificate and a Business Class round trip to Japan.

Hong Kong is a city with millions of young people, a vast number of whom are inclined toward graphic design, fashion design and the art scene in general. Hong Kong’s designers have been gaining traction internationally for many years.

In a press release about the competition, Hong Kong Airlines Director of Service Deliver, Stanley Kan, said that Project Skyway aims to support local creative industries and give fashion design upstarts an opportunity to gain practical experience for a career springboard into fashion design.