Vueling - Vueling App Fast And Simple

Vueling - Vueling App Fast And Simple

Vueling put its new mobile app through a death defying test in a new video campaign showing how easily any flyer can book a flight--even a sky jumper.

The stuntman who tested the app made his flight arrangements in 52 seconds before deploying his parachute and the video shows his jump side-by-side with a meter measuring the time passing as well as a live screen image of the mobile reservations menu.

The airline also ran a promotion asking Facebook followers to share their own onthe-fly reservations experiences using the Vueling app, with a chance to win a flight for two to their choice of Vueling’s destinations.

The winner posted:

I can make a flight reservation on the side while I take care of the list of 3.737.383.839 things my darling boss left me to take care of (and while imagining my guy and I flying to a marvellous destination to enjoy a mini-vacation).

This app-test stunt promotion was ideally timed around Mobile World Congress in Barcelona, for which the airline also added 63 flights to meet demand.

In 2011, Hotels.com ran a similar test of its app (video) in a “X-treme booking” promotion, which featured a stuntman jumping out of a plane with a camera on his helmet recording the bookings process.

Vueling’s side-by-side display made it easier to see the reservations process, with both stunts serving as stellar high-stress UI (user interface) tests.