S7 Airlines - Best Of The Planets

S7 Airlines - Best Of The Planets

One of the coolest notions to come out of the manned-mission-to-Mars-mania grabbing headlines these days is the idea that these proposed missions aren’t just sponsored by individual countries or government bodies, but are being thought of as global missions to another planet. Seizing that idea of thinking globally, Russia’s largest domestic carrier S7 Airlines has launched a truly beautiful digital marketing campaign entitled “Best of the Planets” .

Celebrating the epic, natural beauty and rich, multi-cultural majesty of the planet Earth, the digital spot encourages travelers to explore the every corner of the globe by visiting a dedicated website where users are invited to map out a unique “mood journey” to dozens of S7 destinations by taking a brief online test. Depending on which breathtakingly-beautiful visuals you click on, the site determines where you should set off to next.

Accompanied by a chills-inducing clip, the spot is narrated from above (literally!) by celebrated Russian cosmonaut Andrei “The Hero of Russia” Borisenko. Already viewed more than 4.5 million times on YouTube alone the spot was directed by Barcelonaborn helmer AG Rojas who cut his teeth directing boldly original, story-driven music videos for the likes of Jack White and the English “Space Rock” band Spiritualized, S7’s dazzling Best of the Planets clip was also one of the first projects ever allowed to shoot on location inside Saint Petersburg’s legendary Hermitage Museum.

Generating major buzz online everywhere from StartUper.com to SHOOTonline. com S7’s daring, innovative spot is already destined to be a classic with globe-trotting flyers everywhere.