Norwegian - Brad Is Single

Norwegian - Brad Is Single

Proving that no publicity is ever really bad publicity, Norwegian Airlines launched a cheeky, real-time marketing campaign recently entitled “Brad is Single” .

Centered around the much-publicized break-up of Oscar-winning Hollywood power couple Brad Pitt and Angelina Jolie, a series of new Norwegian ads offered cheap flights from a number of prime European locales to Los Angeles for passengers hoping they might have a shot with the newly-single Hollywood hunk.

And though some humorless fans online thought the campaign was maybe a tad “too much too soon,” the fun, playful tone of the campaign definitely struck a chord with legions of social media users around the world, generating Norwegian loads of free publicity for their discounted fares to the City of Angels. Pictures and screencaps of the simple, minimalist ad set against a red background lit up the blogosphere and sites like Twitter, Facebook and Instagram overnight with some fans even suggesting that Norwegian offer passengers named Jennifer (as in Anniston, Pitt’s ex-wife) be given an additional 50% off the carrier’s already deeply discounted fare.

And though the carrier has assured the public that simply flying them to Tinseltown at a discount does not guarantee an audience with Mr. Pitt, the inspired hilarity of Norwegian’s campaign has already gone viral and been covered everywhere from the Telegraph UK and the New York Daily News to USWeekly and even Time magazine.

No word yet on whether or not the ad has amounted to any new romantic prospects for Pitt, but Norwegian is definitely feeling the love from this one.