Southwest Airlines - Anthem

Southwest Airlines - Anthem

Anyone who’s ever flown on Dallas, Texasbased LLC Southwest Airlines knows that they’re in for a rare treat in the air. Famous for their rock bottom fares, no-frills flights and cheeky, spirited flight crews, the carrier has long been known for doing things differently.

Now, with the release of a very funny series of spots entitled “Anthem” , Southwest has even started making their own minimusicals.

Using real-life Southwest employees, the four new spots highlight the carrier’s goal of offering passengers total “Transfarency” by having the employees break into glorious song when questioned by passengers at check-in about thing like checked baggage fees and rapid reward miles usage.

Promising passengers they will strive to be a rare airline “yes” in a world of airline “no,” the spots were directed by award-winning commercial helmer Jun Diaz who infuses the ads with the same big-hearted humor and offbeat sensibility that has been the hallmark of his work for other major clients like Twix, Converse and Yahoo!, and which also meshes perfectly with Southwest’s fun and funky vibe.

And though the Southwest employees in the spots are usually lip syncing, the airline’s fans that have been sharing the clips on social media are very real indeed.

Two of the most popular spots – one which features a truly inspired, retro-fueled take on Journey’s classic “Any Way You Want it” – have already generated more than 7.5M views a piece on YouTube and been written up everywhere from AdWeek. com to the Chicago Business Journal.