Emirates - Jennifer Aniston

Emirates - Jennifer Aniston

Critics who thought Jennifer Aniston’s previous, love-it-or-hate-it online and TV spots for Emirates were a little pretentious and annoying had better buckle up, because “America’s Sweetheart” is back for another round of plucky, perfectly-coiffed marketing messages.

Picking up where a previous spot left off, the ad opens with Aniston stepping out of a luxurious inflight shower, fixing her iconic hair in the mirror and then running into an adorable little boy playing in her private, first class cabin. If Aniston’s star power doesn’t win you over, the kid surely will. The cute, charming clip ends with Aniston finding the boy’s family in the economy cabin and then swapping seats with his grateful mother so the Emmy-winning actress can hang out with her new little friend for just a wee bit longer. Beautifully showcasing all of the class levels the carrier flies, as well as the wonders of Emirates award-winning I.C.E. inflight entertainment offerings, the spot also humanizes the luxury carrier by showing that even Emirates’ economy seats are posh enough for a Hollywood celebrity. Already proving to be something of a viral hit online – the clip has been viewed over 3.2 million times on YouTube since premiering less than a month ago – the new spots were directed by Oscar-nominated director Bryan Buckley aka the “King of Super Bowl ads.”

Written up everywhere from GulfBusiness. com the DailyMailUK the ad’s sunny, social-media-shareable humor, coupled with the recent uptick of interest in all things Aniston (in wake of the Brangelina breakup), should keep Emirates’ new campaign flying high for weeks and months to come.