London Heathrow Airport-Out of Office

London Heathrow Airport

In time for the Summer holidays, London’s Heathrow Airport has released an ad campaign, which centres around the joy of setting your email to “out of office.” In the ad, a woman is sitting with her kids at a departure gate and we hear the words in her head as she taps out the message.

The idea is to take something simple that everyone can relate to, or as Heathrow’s ad agency Havas put it in AdWeek, they wanted to “tell a seemingly small story that had big resonance.”

The ‘out of office’ theme is amplified via a OOH executions, which takes someone’s email message and looks at what it leads to - for example, a beach break with the kids, or a Dad’s visit to his daughter to meet her new boyfriend.

You can watch the ad here.