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What if travellers waiting to board a plane could exchange tips face-to-face with others heading in the opposite direction?

This was the insight behind KLM’s latest marketing tactic, where it created a series of “live hologram bars” in different airports.

Basically the hologram bars are video booths that KLMhas set up in airports that include Amsterdam, Oslo,and Rio de Janeiro.

You sit down in one, and you are connected with someone halfway around the world. The idea is that you then share destination tips with your booth counterpart.

KLM has created a short video showcasing some ofthe “warmest moments” resulting from the ensuingconversations, which has so far been viewed over amillion times.

Another airline which has in the past beamed people in from around the world via holograms to take part in live conversations, is Lufthansa.

We featured Lufthansa on the front cover of our October 2017 issue for setting up ‘travel kiosks’ in different German cities. Stall and small shop owners from Hong Kong, Tokyo, Miami and New York took part, and interacted live with German shoppers, who had the opportunity to buy souvenirs (and also the chance to win flights).