Thomas Cook Airlines - Hello Holiday

Instagram forms the inspiration for the latest campaign from Thomas Cook Airlines.

The company launched a “Hello Holiday” campaign, which it says aims to showcase the “happiness experienced when going on holiday”

The campaign is designed to encapsulate special holiday moments, places and experiences through a series of Instagram-style images that are meant to look “emotive and authentic.”

The visuals centre each centre around a concise headline, around the word “HELLO.” The campaign launched in the UK and Germany in January across digital, OOH, print and radio and was developed by Leo Burnett Germany.

Thomas Cook Airlines confirmed to us that it had used “stock material” in the campaign. Which begs the question - if the inspiration is Instagram, why not work with actual user images?

The airline additionally said that while some kind of Instagram promotion could be a “future option”, there were no plans as yet.

(See as well our supplement on visual social media in association with CrowdRiff)