Caribbean Airlines - Caribbean Identity

Caribbean Airlines has launched a new brand campaign called “Caribbean Identity.” The new brand platform was unveiled at an event in Georgetown, Guyana, featuring a variety of live acts.

According to airline CEO Garvin Medera,

the culture and the spirit of our many diverse nations - united by a shared sea and by our similar and powerful heritage.

That seems to be the crux of the campaign - to support events and musicians that underpin the joint culture of the different countries that make up the English speaking Caribbean, with a number of sponsorships being announced in the airline’s launch press release.

The Guyana event follows a similar one in Trinidad, with another planned in Jamaica.