Caribbean Airlines Caribbean Identity
According to airline CEO Garvin Medera,
“ the culture and
the spirit of our many diverse nations - united by a shared sea and by our similar and powerful heritage.
“
77.
That seems to be the crux of the campaign - to support events and musicians that underpin the joint culture of the different countries that make up the English speaking Caribbean, with a number of sponsorships being announced in the airline’s launch press release. The Guyana event follows a similar one in Trinidad, with another planned in Jamaica.
Airline Marketing Monthly | February 2019
Caribbean Airlines has launched a new brand campaign called “Caribbean Identity.” The new brand platform was unveiled at an event in Georgetown, Guyana, featuring a variety of live acts.
