Qatar Airways - A world like never before

Qatar Airways kicked off 2019 with what it has called its “biggest and most cinematic brand campaign to date” - A World Like Never Before.

The Hollywood inspired ad and online video was created by agency 180 Kingsday and Ridley Scott Associates (Ridley Scott himself of course directed the Turkish Airlines Super Bowl film, which we’ve covered in this issue).

The film portrays one family’s journey with Qatar Airways, taking them from their flight to paris, New York, Hong Kong and Doha while showing off a number of signature products from Qatar Airways, such as the QSuite along the way.

The airline says it was filmed on the biggest green screen in Europe and involved a production crew of more than 200 people across four continents.

The campaign includes film, digital, print, events and product campaigns featuring the airlines cuisine, service, in-flight entertainment and Oryx Kids Club.