British Airways - Rejected Safety Video

Aviation Gin is a drinks brand fronted by Hollywood actor Ryan Reynolds, but now owned by Diageo. Last Autumn, British Airways started serving the gin in its lounges and more recently on-board.

To promote the partnership, Reynolds has filmed a spoof safety video.

In the video, Reynolds reminds passengers to keep their seat belt on as “spilling even one drop of the world’s highest-rated gin will result in you being duct-taped to your seat for the remainder of the flight.”

According to Spirit Business, in October, Reynolds’ wife Blake Lively developed a cocktail menu featuring Aviation Gin for BA’s JFK lounge.

The gin is now available in both US and UK lounges, as well as on long haul flights. On shorter flights, Aviation Gin can be purchased from the airline’s on-board speedbird cafe service.

It’s worth mentioning that from having done five round trip long haul flights on BA during the pandemic, British Airways for the time being is not showing safety videos on board and is instead reverting back to traditional safety briefings by the cabin crew.

Aviation Gin started being stocked by BA’s main UK competitor, Virgin Atlantic in 2018, when Reynolds and Richard Branson jointly appeared in a promotional video.