See the world differently - Virgin Atlantic

Virgin Atlantic - See the World Differently

Virgin Atlantic has launched its first brand and advertising campaign – the first in more than two years.

The campaign uses the tagline “See the world differently”. Virgin Atlantic says that this “draws on the airline’s heritage of challenging the status quo – as well as recognising that the travel industry is entering an exciting new era, after the disruption brought on by the pandemic.”

Central to the campaign is l 60-second TV ad which focuses on a group of characters, at an airport and on board an A350-1000 plane, set to the song “I am what I am”: a track made famous by Gloria Gaynor but reinterpreted here by breakthrough Jazz/Soul artist Lady Blackbird.

There is also a print campaign made up of shots of Virgin Atlantic crew and customers.

These include a confident businesswoman saying “I am my own captain”, a family arriving for their holiday saying “A crew like no other” and a female Captain with the line “Born to fly”.

Shai Weiss, Virgin Atlantic CEO saya: “At the core of our business is the understanding that every one of our people can be themselves at work and that they belong. They truly are the thing that sets us apart and the reason customers choose to fly with us.

“We know that the touchpoints that matter most and the experiences that differentiate Virgin Atlantic, are driven by our people and that’s why it was so important they’re at the heart of this campaign.”