Qatar Airways - Fly to Win

Thanks to Qatar Airways, a British nurse is now a million dollars better off.

The nurse, Francis Capis, was the main winner of QR’s “Fly to Win” contest, which was held to promote the airline’s ‘Privilege Club’ loyalty programme.

To be entered into the competition, participants needed to be a member of the programme and also take a flight between November and January.

Two other winners, a passenger from Belgium and one from Kenya, won a Porsche Panamera car and a private jet five star vacation experience to the Maldives respectively.

When evaluating marketing campaigns we often use the benchmark of ‘how else could this money have been spent’ and $1 million+ is not an insignificant investment.

Other than some articles in the aviation trade and local Gulf / Qatari press (and of course on QR social media), we couldn’t see too much pick-up for the competition.

However, the key metric for QR will of course have been the number of new Privilege Club members, and here no data has been published.