Peach Travel Lottery

According to the Japan Times, Japanese LCC carrier Peach has teamed up with a chain of Sushi Restaurants to offer flights to mystery destinations via a ‘gacha’ game.

Visitors to sushi chain Sushiro can purchase a gacha capsule from a vending machine for 5000 Yen (around $40).

On buying the capsule you are given a voucher towards a specific place, worth at least 6000 Yen.

Japanese press reports say that around 300 Sushiro outlets are taking part. You participate in the travel lottery by buying your ticket on a touch screen display via the smartphone payment service ‘pay pay.’

The promotion started in October, and by March 2022, 15,000 capsules had already been sold. Of course, we don’t know what the uptake was in terms of actual redemptions.

However, as $40 isn’t a trivial amount, it’s probably fair to assume that a reasonable percentage of people who bought mystery destination capsules ended up flying with Peach.