Firefy Airlines - Is your seat the lucky one?

At the end of July, Malaysia Airlines owned Firefy Airlines ran a competition called “Is your seat the lucky one.”

The stunt involved mystery gifts being hidden in the seat back pockets on certain fights, with cabin crew being the only ones who were in the know, so that they could make an in-fight announcement.

Prizes included free return tickets, hotel stays with partners and promotional merchandise.

This follows an earlier promotion by the airline called “dump your ex.”

Firefy gave anyone who could prove that they flew with a competitor, 50% off their next return fight.

In many areas, running a ‘dump your ex’ promo, where the graphic shows a man with a new girlfriend, while the ex looks on, would be problematic. However, Malaysian marketing magazine Marketing Interactive says that among Malaysian consumers, the reaction was largely positive.