Firefly Airlines - Is your seat the lucky one? At the end of July, Malaysia Airlines owned Firefly Airlines ran a competition lucky one.” The stunt involved mystery gifts being hidden in the seat back pockets on certain flights, with cabin crew being the only ones who were in the know, so that they could make an in-flight announcement. Prizes included free return tickets, hotel stays with partners and promotional merchandise. This follows an earlier promotion by the airline called “dump your ex.” Firefly gave anyone who could prove that they flew with a competitor, 50% off their next return flight. In many areas, running a ‘dump your ex’ promo, where the graphic shows a man with a new girlfriend, while the ex looks on, would be problematic. However, Malaysian marketing magazine Marketing Interactive says that among Malaysian consumers,
43. the reaction was largely positive.
Airline Marketing Monthly | August 2019
called “Is your seat the
