Manchester Airport - More than an airport

The UK’s third largest airport, Manchester Airport, has launched a campaign to show the benefts that it brings to its catchment area.

Called “More than an Airport”, it sees people, businesses, tourist sites, charities and other organisations featuring in a series of images that will be displayed across the campus of Manchester Airport.

In addition to being shown at Manchester Airport itself, the images are also being used across social media, online and at various sites across the North of England.

More than 50 companies and individuals from across the North feature in the campaign. Taglines used in the campaign include “a community champion”, “a good neighbour”, “a diversity champion”, and “a responsible business.”

Each of these taglines then features a different individual, group or organisation which has beneftted from Manchester Airport in some way.

Airports are of course not always received favourably. In the UK for example every major airport has some local group campaigning on issues such as noise, night flights or airport expansion, and Manchester Airport is no exception.

Any airport can (and usually does) reel off facts and figures in response, such as the number of jobs created. The Manchester Airport campaign however is effective because it has an element of realness beyond statistics.

It actually shows how it benefits local communities, residents, groups and businesses by putting human faces and stories behind the campaign.