Manchester Airport More than an airport The UK’s third largest airport, Manchester Airport, has launched a campaign to show the benefits that it brings to its catchment
Called “More than an Airport”, it sees people, businesses, tourist sites, charities and other organisations featuring in a series of images that will be displayed across the campus of Manchester
champion”, and “a re-
Airport.
sponsible business.”
In addition to being
Each of these taglines
usually does) reel off facts
shown at Manchester Air-
then features a different
and figures in response,
port itself, the images are
individual, group or or-
such as the number of
also being used across
ganisation which has ben-
jobs created. The Man-
social media, online and
efitted from Manchester
chester Airport campaign
at various sites across the
Airport in some way.
however is effective be-
North of England.
45.
Airports are of course
Airport is no exception. Any airport can (and
cause it has an element of realness beyond statistics.
More than 50 companies
not always received fa-
and individuals from
vourably. In the UK for
It actually shows how it
across the North feature
example every major
benefits local commu-
in the campaign. Tag-
airport has some local
nities, residents, groups
lines used in the cam-
group campaigning on
and businesses by putting
paign include “a commu-
issues such as noise, night
human faces and stories
nity champion”, “a good
flights or airport expan-
behind the campaign.
neighbour”, “a diversity
sion, and Manchester
Airline Marketing Monthly | August 2019
area.
