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SAS goes more blue in rebrand
SAS goes more blue in rebrand
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We’ve featured a number of new airline liveries this year, including United (May issue) and Aer Lingus (January issue).
The latest airline to unveil a refreshed brand is Scandinavia’s SAS, which showed off its new livery just as this magazine was being finished on 19 September.
The exact livery changes are as follows:
The grey on the fuselage is now a “fresher” shade
A large SAS logo is on the front of the plane in a silver, grey tone
The blue colour of the tail has been extended further down the belly of the plane.
By doing this, SAS is mirroring what many other airlines have done in extending the use of blue. The most noteworthy example is of course Lufthansa, which made blue the primary colour last year at the expense of yellow.
However, United also increased the use of blue, while Aer Lingus introduced teal (blue / green shades).
More blue - The earlier red engines have now been turned into silver grey and “dressed with SAS blue crowns to harmonize with the SAS current visual identity, and to also embrace the connection to the SAS blue for SAS
The word ‘Scandinavian’ has been put in large letters on the belly of the aircraft, so its identifiable from the ground (a number of airlines of course do this, for example Emirates)
The Scandinavian flag design has been updated and made more contemporary
What about the sustainability angle? The airline says that (not surprisingly) the newest aircraft, the A350 and the A320neo, will be the first to feature the new design. These are also the most modern and fuel efficient aircraft in the fleet.
SAS also says that it chose an advanced coating material, provided by AkzoNobel, allowing fewer layers of color to be added. This reduces the weight of the aircraft and translates into fuel savings as well as reduced CO2 emissions.
Furthermore, the paint contains less toxins than conventional paint systems, while the increased durability allows for longer intervals between complete repaints.
The whole rebrand programme will be carried out between now and 2024.
