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MIA gets ‘more Miami’
Miami Airport has recruited ten local celebrities to, in the words of the Miami Herald, “make the hub a kinder, gentler place.”
Messages from the celebrities, welcoming passengers to their home city, are being played in rotation at 30 minute intervals over the airport’s public announcement system.
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The celebrities involved include basketball stars Alonzo Mourning and Udonis Haslem along with Grammy-winning recording artist Willy Chirino and singer and telenovela star Jencarlos Canela.
The initiative is also being promoted with digital signage and ads.
