MIA gets ‘more Miami’
Messages from the celebrities, welcoming passengers to their home city, are being played in rotation at 30 minute intervals over the airport’s public announcement system. The celebrities involved include basketball stars Alonzo Mourning and Udonis Haslem along with Grammy-winning recording artist Willy Chirino and singer and telenovela star Jencarlos Canela. The initiative is also being promoted with digital signage and ads.
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Airline Marketing Monthly | September 2019
Miami Airport has recruited ten local celebrities to, in the words of the Miami Herald, “make the hub a kinder, gentler place.”
