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Goal

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Creative Brief

Creative Brief

Goal. 1.

To create an accessible map based UI for drivers to navigate to their destination with minimal distractions i.e only get notified when an action is needed by the driver.

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2. 3.

Require maximum three interactions to reach content and initiate functions.

Minimal on-screen information requiring minimal decision making

4.

Voice integration enabling driver to control functions without taking their hands off the wheel

5.

Simple, elegant experience

* Because of lack of actual data and time limitations, the goals are defined in rather ambiguous terms. In a real project, I would follow the SMART goal setting technique.

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