Persona

Desperate David

Occupation Truck Driver

Behaviours

David can be found on the road most days He tries to stick to the schedule but often falls behind.

Goals

Safely make deliveries on time. Find Lodging and pit stops along the route without needing the dispatch officer to tell him where to stop.

Frustrations

Documenting reports, logs and other delivery-related paperwork Overworking and/or overspeeding to meet delivery schedule Overloading tractor-trailers to drive a heavier load farther Receiving incorrect pickup and delivery addresses Receiving unoptimized route directions from dispath officers Unavoildable delays due to exogenous factors such as inclement weather and road accidents

Based on the recurring pain points, I identified the key needs of the primary stakeholder i.e. truck driver as follows:

Contacting the fleet management system/dispatch officers Optimized route planning Managing pickup/delivery documentation

Contacting Fleet Management and dispatch officer Paperwork for deliveries and pickups Google Maps to plan their trips

One Stop Shop Optimized