Persona. Desperate David Occupation Truck Driver
Behaviours • David can be found on the road most days • He tries to stick to the schedule but often falls behind. Goals
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• Safely make deliveries on time. • Find Lodging and pit stops along the route without needing the dispatch officer to tell him where to stop. Frustrations • Documenting reports, logs and other delivery-related paperwork • Overworking and/or overspeeding to meet delivery schedule • Overloading tractor-trailers to drive a heavier load farther • Receiving incorrect pickup and delivery addresses • Receiving unoptimized route directions from dispath officers • Unavoildable delays due to exogenous factors such as inclement weather and road accidents
IBM Design Challenge
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