Creative Brief

Problem.

Given the increasing trend in distribution industry growth, there is an increased dependency on trucking industry for delivery of goods. The inefficiencies in the trucking industry lead to project delays that cause loss of monetory resources. Logistical issues lead to poorly timed deliveries that can put a strain on traffic and infrastructure.

Truck drivers also face problems in terms of safety and productivity. There is pressure caused by the regulatory nature of the occupation. This combined with the tight schedules and max hours of service creates a stressful work environment for the driver.

Assumptions.

Assuming that there are different generations of trucks owned by a trucking company, some trucks don’t have integrated digital navigation or fleet connection systems.

SInce this designed experience is for a trucking company in Canada, it can be assumed that most trucks have the driver seat on the left.

Functional Requirements.

Alerts must notify the driver about:

Safety (weather alert, object on road etc) Maintenance Pitt stops Goods collection General fleet messages Maintenance

Map and directions must:

Give directions to the driver Locked by system to ensure goods are picked in an optimal way Allows stops (Pit stop, Lodging, Gas etc)

Must notify the fleet management system when there are unexpected delays caused by:

Accidents Equipment breakdowns and malfunctioning Bad weather

Must be able to contact:

Fleet management system Roadside assistance Factory/company there are shipping to or from 911

Must check on the driver’s wellbeing by:

Giving a notification to the driver to make a pit stop

Technical Requirements.

The system must not overwhelm or distract the user as they drive.

It’s key function must be to provide navigation for the optimal delivery/ pickup route.

It must focus on the key task unless there is an alert that requires an action from the driver

Usability Requirements.

The app must be accessible to a person while driving to provide directions with minimal interruptions to provide a safe driving experience.

It must only notify the driver when there is an actionable alert.

*Accessibility in this case means that the driver should not have to squint to see any required information

Measures of Success.

To measure the success of the designed experience, I intend to mainly collect user reviews and feedback (if this was a real project) to see how the user feels after using the app. For the purpose of this project however, the driver must not feel distracted or overwhelmed by the whole experience.