Creative Brief. Problem. Given the increasing trend in distribution industry growth, there is an increased dependency on trucking industry for delivery of goods. The inefficiencies in the trucking industry lead to project delays that cause loss of monetory resources. Logistical issues lead to poorly timed deliveries that can put a strain on traffic and infrastructure. Truck drivers also face problems in terms of safety and productivity. There is pressure caused by the regulatory nature of the occupation. This combined with the tight schedules and max hours of service creates a stressful work environment for the driver.
Assumptions. Assuming that there are different generations of trucks owned by a trucking company, some trucks don’t have integrated digital navigation or fleet connection systems. SInce this designed experience is for a trucking company in Canada, it can be assumed that most trucks have the driver seat on the left.
IBM Design Challenge
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