Understanding Buyer Behaviour Through Marketing

UNDERSTANDING

BUYER BEHAVIOUR THROUGH MARKETING

AJAB SAMRAI has cemented himself as one of the most awarded creatives in the world, with over 300 professional commendations and awards to his name.

UNDERSTANDING

BUYER BEHAVIOUR THROUGH MARKETING

Marketing activities are typically geared towards influencing consumers to make a purchasing decision that results in a profit for an organisation. While the marketing process considers various aspects before presenting potential consumers with a choice, buyers also go through a process when they purchase products.

The purchasing process usually begins when a consumer realises they have a need or want. A consumer can tackle the problem at three levels: • Routine Problem Solving – Regular needs are met through the purchase of low-priced, frequently bought products. Consumers purchase these items without giving it much thought.

• Limited Problem Solving – In this scenario, a consumer understands the product class they want, the major brands that exist within this class, and the features that help them evaluate their choice brand. A marketer with an unknown brand will want to give as much information as possible to convince a buyer to go with this new brand.

• Extended Problem Solving – Consumers in this scenario don’t know much about the product class, the major brands, or the product characteristics. A marketer in this position must provide all this information and position their brand as the answer to the consumer’s problem.

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AJAB SAMRAI has cemented himself as one of the most awarded creatives in the world, with over 300 professional commendations and awards to his name.