2017 curriculum vitae + portfolio
Known as Aji (his nickname). But he dreamed to be famous in directing "industry of words" and using "Risyafa" (his last name) as his stage name. Let's get to know him from this booklet. But that’ll do only if you may want to know more about him of course. If you want to, I’ll be glad with pleasure, to guide you trough this booklet. You want to? I’m honored Well, let's proceed
PERSONAL RESUME
AJI RISYAFA
Aji currently studying as Advertising Consentration in Visual Communication Design department of Faculty of Creative Industries at Telkom University, Bandung, Indonesia, Class of 2014.
ADRESS
While he studying, he works freelance as Graphic Designer with his own will, and take parts at continuity of Thunder’s Truck (Food Truck Company based in Bandung); also his own family company, Aji Bandung Hatchery (prawn & shrimp Company based in pangandaran).
Born 1st of July, 1996 Kebumen, Center Java, Indonesia Raised in bandung
Jalan Kawaluyaan Indah XXI No.2 Jatisari, Buah Batu. 40286 Bandung, West Java, Indonesia
He likes to met new people and make connections, always been thirst for knowledge, Cold-headed type of guy, highly and easily motivated, hard worker, and also can work as teamwork or independently.
He use his brain
LEFT 47% rationality
rules
details
logic
strategy
language
equally RI GHT 53%
creativity
chaos
images intuition fantasy
curiousity
brain test. som me r-so mm er. co
m
DESIGN SKILLS Adobe Photoshop
EDUCATION 2014-Present DKV FIK Telkom University 2011-2014
SMA Taruna Bakti Bandung
Adobe Illustrator EXPERIENCE Adobe Premiere Adobe Indesign
Since August 2015 Creative Executive Thunder’s Truck
Adobe Flash
Since December 2015 Visual Branding Manager Aji Bandung Hatchery
Microsoft Office
Design Works by Myself since 2014 Branding Activation, Posters, Layouts for local business
Branding
HOBBY & INTEREST
Illustration Binding & Crafts Grid & Layouts
Reading Books
Star Wars
LANGUAGE SKILLS
INFLUENCES
Bahasa (Mother Language)
Scandinavian Design
English (Still Adjusting)
Japanese Gurafiku Pantone
Analogue Photography
Noting to Self
He is
“The Campaigner” 73%
Extraverted
67%
Intuitive
(ENFP-T)
Feeling
62%
Prospecting
63%
Turbulent
82%
“change
curious observant energetic
world
enthusiastic
the
with
just
an
idea”
-16personalities
friendly
relax
know
how to
exelent communicator 16pe rson aliti es.c om
Life is Daring Adventure
or Nothing At All -Hellen Keller
My oh my, i forgot to say. At this stage (portfolio), all the words is produced by Aji himself, so the "me", "myself", and "I" were referring to Aji. Pardon me to fussing about this, please proceed to the portfolio section.
/Portfolio //Menu and Decoration Posters ///Project
Some illustration that turned into Thunder’s Truck Menu and some of them turned into decoration poster that used to thunderized Thunder’s Truck every event they rollin’
/Portfolio //Illustration
Some of My selected works that had been my favorite. These illustration came from Music that often ringing in my head, moments of my pure imaginations, cultures that had been affected me in my life, and people that I adore so much.
/Portfolio //Print Ad ///Assignment
Del Monte Mocha Latte - #BOOMTASTIC Art Director & Designer : Aji Risyafa Product
: Canned Drinks
Brand
: Del Monte Mocha Latte
Target Audience
: Mid-low Youngsters
Mind Proposition
: Sensational
Type
: Hardsell + softsell look
/Portfolio //Movie Poster ///Assignment
Mermaid Man - Movie Poster Remember round-shaped-body unhealthy-look strange-man
with shell bikini and fish scale bottom that wandering around with patrick star’s purple cousin covering his nose?
I made his fictional youth story into a poster,
because he’s worth a shot! (at least spongebob say so)
/Portfolio //Print Ads ///Assignment
Brother Jonn & Sons - Bali Road Trip Art Director & Designer : Aji Risyafa Product
: Food Truck
Brand
: Brother Jonn & Sons
Target Audience
: Mid-High Youngsters
Mind Proposition
: Alluring
Type
: Hardsell
/Portfolio //Print Ads ///Assignment
Brother Jonn & Sons - ReUse, ReCycle, Reduce Art Director & Designer : Aji Risyafa Product
: Food Truck
Brand
: Brother Jonn & Sons
Target Audience
: Mid-High Youngsters
Mind Proposition
: Persuading
Type
: Softsell
/Portfolio //Print Ad ///Project
Syndrome - Sehat Yang Nyata Art Director & Designer : Aji Risyafa Product
: Dessert
Brand
: Syndrome
Target Audience
: Mid-High Youngsters
Mind Proposition
: Vintage & Fun
Type
: Softsell
/Portfolio //Digital Poster ///Project
Thunder’s Truck - 10th Eaters Fest Art Director & Designer : Aji Risyafa Product
: Food Truck
Brand
: Thunder’s Truck
Target Audience
: Mid-Hi Youngsters
Mind Proposition
: Tempting
Type
: Hardsell
/Portfolio //Digital Campaign ///Assignment
Mercedes Me - Digital & Print Campaign Art Director & Designer : Aji Risyafa Product
: Application & Hardware
Brand
: Mercedes Me
Target Audience
: Mid-Hi Young Executive
Mind Proposition
: Practical & Futuristic
Type
: Hardsell + softsell look
Leaderboard, Full Banner, Square Pop-Up, Vertical Rectangle Pop-up, Pop-Under, and Digtal Poster.
/Portfolio //Print Campaign ///Assignment
Billboard, Roll-Up Banner, and Tri-Fold Flyer
/Portfolio //Storyboard ///Assignment Storyboard screenshots preview
Indomie rasa Soto Spesial UnofďŹ cial Commercial This softsell style ads are made to fulfill the tasks subjects Advertising Studio 3 during semester 5 at Telkom
Credits Aji Risyafa -Creative Director-
University DKV Advertising concentration. Ari Pandu D Y using visual metaphor about warm and
-Director of Photography-
fresh (segar) with covered while watching tv, soak in a hot water bath, and hanging out with friends in front of a campfire
Diesya Azisya R -Copywriter-
/Portfolio //Television Commercial ///Assignment Execution screenshots preview
Full version of storyboard and Execution:
Channel: Aji Risyafa
https://youtu.be/F8nKhiN8dN4
/Portfolio //Storyboard ///Assignment Storyboard screenshots preview
Del Monte Mocha Latte - Kopi Cincau Sensasional Delivered from Del Monte Mocha Latte’s
“How To Say” that I’ve made from
combining it’s product benefit plus insight, I’ve found a keyword that
referring to Del Monte Mocha Latte. It
was “Sensational”.
Credits Aji Risyafa -Creative Director-Art Director-Copywriter-
The concept was so simple and so on the
execution. But the impact is a real deal, everybody entertained with the idea. And
I bet You’ll too!
Muhamad Taufiq -Director of Photography-
/Portfolio
Nominated
//Television Commercial
Best Digital Ad
///Assignment Execution screenshots preview
Full version of Execution:
Channel: Aji Risyafa
https://youtu.be/AE2o42dy44A
Nominated Best Ambient Ad
/Portfolio //Ambient Ad ///Assignment
Maybelline - Show Must Go On 8/10 women do touch up everytime they go to the toilet. Even when they don’t have intention to do touch up. They do love to look fabulous everytime. We (Me and my partner, Diesya Azisya R) breakdown Maybelline’s previous campaign’s tagline “Make it dramatic” with woman’s real life experience that is “life is full of drama” which leading to the idea of
transforming public restroom into backstage situation with our new tagline: “Life is full of drama, but Show Must Go On”. The backstage itself is a visual methapor of a place where woman usually get ready before enter the stage. and the “stage” here is referring to their life.
/Portfolio //Rebranding ///Assignment
My own company. As Food Truck company that had rollin for 2 years, I think it ready, and will be better to make it looks more professional, more grunge, macho, and flexible in visual terms.
A supermarket located near my campus, it had been everyone’s place to shop daily needs for Permata Buah Batu’s Residence. I made it looks more family and college student approach. And of course, more professional.
Online-based pet grooming in Bandung. Renowned as fun, yet professional services and hi-quality grooming tools that makes pets they grooms relaxed and get maximum cleanliness.
/Portfolio //Brand Activation ///Project
Thunder’s Truck a new brand that introduces a new but familiar concept of food through our groundbreaking menu. Specializing in serving an interesting menu that aims to break all the rules by combining delicious but unfamiliar taste with well-known flavors from our local palate, our signature sandwiches will leave you wanting more. Our menu also contain sensational sides and creative drinks to accompany your meal. Made with our complete passion for food, this new gastronomical experience will leave you shaking at the knees like an electric shock. But trust us, you'll come again. You've just been thunderstruck with flavor!
/Portfolio //Typography ///Assignment
“OLEG” Typeface Script exploration process that based in fun context lead me to chose LEGO as typeface-making
material.
As
a
brand
that bring “fun” impression from the beginning, LEGO makes OLEG font got it’s own
charisma
on
spreading
happiness
without being limited by age and gender!
/Portfolio //Typography ///Assignment
Typeface that inspired from one of Traditional Indonesian Child Song called “Sluku-sluku Batok” (Central Java). The song’s tones and rhythm itself brought thick Javanese Culture and Islam Religion culture, but in fun way to reach kids’ interest. Which makes me choose shape that representing Javanese vibes, and furnished it with Arabic ornaments to awaken Child’s feelings for cultural and religion awareness.
/Portfolio //Typography ///Assignment
“Songket Futur” Typeface "Songket Futur", one of my 2nd semester completed typography class assignment. Adapted from Songket, a fabric that belongs to the brocade family of textiles of Indonesia. Then it fused with modern, yet edgy “nu” typeface . Manually painted with sakura poster color.
Everyday Do one thi
ng
that
Sca -Eleanor R
oosevelt
res
You
Well. Scared are normal tho. And are living in our body. Just like our alter ego. Or bacterias that living in our crotch. ...ew scary!
There’s alot of things which can’t be placed here ‘cause the space are running out!! But you can still talk about it with him, even a lot more and more of “it”! He’s the copywriter everybody’s need, an irreplacable thinker, a “mad man”, and the most wanted creative director wannabe. All he need is experience, and he need it from you! contact him before it’s too late, or else, someone might just take him
...but, hey, by the way, It’s me, Aji Risyafa myself for all this time. *insert X-Files theme song*
For reading my handiworks till your eyes tired of small fonts
Contact me: phone
0821-2899-4199
:
@ajirisyafa
:
ajirisyafa
: ajirisyafa@gmail.com
Experience online Booklet-reading CV + Portfolio: Publisher : Aji Risyafa
https://issuu.com/ajirisyafa