Aji Risyafa
ever tried. ever failed. no matter. try again fail again. fail better. - Samuel Beckett, Playwright
-Minh D. Tran
AJI RISYAFA Born 1st of July, 1996 Kebumen, Center Java, Indonesia Raised and domiciled in Bandung Blood Type O
ADDRESS Jalan Kawaluyaan Indah XXI No.2 Jatisari, Buah Batu. 40286 Bandung, West Java, Indonesia
PERSONAL RESUME Aji currently taken status as a fresh graduated Bachelor (S.Ds.) on Advertising Consentration in Visual Communication Design department of Faculty of Creative Industries at Telkom University, Bandung, Indonesia, Class of 2014. While he studying, he works freelance as Graphic Designer with his own will, and take parts at continuity of Rana Kolektif (Creative Production House based in Bandung); also his own family company, Aji Bandung Hatchery (prawn & shrimp Company based in pangandaran) & Dapur Aji Bandung (homemade food catering ricebox). He likes to met new people and make connections, always been thirst for knowledge, highly and easily motivated, hard worker, and enjoys work in team. He’s a Life-based Learner & Creative Thinking Enthusiast.
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BRAIN DOMINANT: EQUALLY (braintest.sommer-sommer.com)
LEFT
RIGHT
rationality logic rules strategy detail language
creativity intuition chaos fantasy images curiousity
53%
47%
ENFP PERSONALITY: THE CAMPAIGNER (16personalities.com)
73%
Extraverted
67%
Intuitive Feeling
62%
Prospecting
63%
Turbulent
82%
“change the world with just an idea” “curious, observant, energetic, enthusiastic, friendly” -16personalities
INFLUENCES Scandinavian design, Japanese Gurafiku, Hype Subculture, Pop cultures
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DESIGN SKILLS
FORMAL EDUCATION
Adobe Photoshop
2014-2018 Advertising DKV FIK Telkom University
Adobe Illustrator
2011-2014 SMA Taruna Bakti Bandung
Adobe Premiere Adobe InDesign
EXPERIENCES Since November 2017 Art Director Rana Kolektif
Adobe Animate Microsoft Office
Since August 2015 Creative Executive Thunder’s Truck
SOFTSKILLS
Since December 2015 Visual Branding Manager Aji Bandung Hatchery
Branding Illustration
Design Works by Myself since 2014 Branding Activation, Posters, Promotion Advisor
Binding & Crafts Grid & Layouts
LANGUAGE SKILLS
HOBBIES
Bahasa (Mother Language) English (Still Adjusting)
Reading Books
Geek-ing
Analogue Photography
Noting to Self
watch cooking video
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PROMOTION CAMPAIGN EDITORIAL PLAN TYPEFACE LOGOFOLIO VARIOUS ILLUSTRATION
PG. PG. PG. PG. PG. PG.
06-09 10-17 18-19 20-21 22 23
WORKS THAT HE LIKES DOING, SOME THAT GOES BEYOND HIS EXPECTATIONS AND SOME THAT DON’T, BUT GIVES HIM A LOT OF VALUABLE LESSONS
PROMOTION
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Type of Work: College Assignment Client: Mercedes Me Application & hardware (Mobile Assistant) Target Audience: Mid-Hi SES Young Executives Mind Proposition: Practical and futuristic. To introduce Mercedes Me’s value and visualize how it helps users to interact with their mercedes more intimate in efficient and effective ways. Media Platforms: Digital: web banners (leaderboards, side banner, call out banner, etc) Physical: trifold flyer, xbanner, billboard Credits: Art Direction, Copies, & Graphic Designs: Aji Risyafa
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PROMOTION
The Storyboard (preview)
The Execution (preview)
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Type of Work: College Assignment Client: Indomie Kuah Soto Spesial Food Target Audience: Mid SES tenagers Mind Proposition: visualizing methaphor about warm and fresh (segar) with covered in blanket while watching favourite TV Show, soaked in hot water bath, and hanging out with friends in front of a campfire. Media Platforms: TVC Credits: Art Direction: Aji Risyafa Copies: Diesya Azisya R DOP & Editor: Ari Pandu D Y
Uploaded on Youtube with keyword: “Unofficial TVC Indomie rasa Soto Special” - published by Aji Risyafa Link: https://youtu.be/F8nKhiN8dN4
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CAMPAIGN
Nominated for Best Digital Ad at Ceria Pariwara 2017
Type of Work: College Assignment Client: Del Monte Mocha Latte Canned Beverage Target Audience: Mid-low SES tenagers Mind Proposition: Combinig it’s product benefit and consumer insight, comes up “Sensational” as De Monte Mocha Latte’s What to Say. Delivering simple thought of mixing two different savory flavor, coffee and grass jelly, As the “sensational” keyword, managed to make it social media themed famous viral video, before Dimas Jay’s Indoeskrim legenda nusantara even published and roses. Media Platforms: Poster & TVC (Spread trough social media & digital forum discussions) Credits: Art Direction, Copies, & Graphic Designs: Aji Risyafa
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The Storyboard (preview)
The Execution (preview)
Uploaded on Youtube with keyword: “Unofficial TVC - Del Monte Mocha Latte - Kopi Cincau Sensasional” Link: https://youtu.be/AE2o42dy44A
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CAMPAIGN
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Type of Work: College Assignment Client: Maybelline Cosmetics Target Audience: Mid SES Young Woman
Nominated for Best Ambient Ad at Ceria Pariwara 2017
Mind Proposition: Empowering woman to keep calm and carry on with their life wich full of drama. 8/10 women do touch up everytime they go to the toilet. Even when they don’t have intention to do touch up. They do love to look fabulous everytime. Catching similiarities on Maybelline’s previous campaign’s tagline “Make it dramatic”, with woman’s real life experience that is “life is full of drama” which leading to the idea of transforming public restroom into backstage situation with our new idea: “Life is full of drama, but Show Must Go On”. The backstage itself is a visual methapor of a place where woman usually get ready before enter the stage. and the “stage” here is referring to their life. Media Platforms: Ambient Ad (Woman’s Restroom | ex: mall’s cinema restroom) Credits: Art Direction: Aji Risyafa Copies: Diesya Azisya R
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CAMPAIGN
idea is to delivering moment of inspiration in form of agricultural vacation. Introducing Target Audience to the new way of recereation, trough an event called “Tea Picnic by Gamboeng”
Type of Work: College Assignment Client: Agrowisata Gamboeng (Pasirjambu, Bandung Selatan) Tourism Destination Target Audience: Mid SES year-end Domiciled in Bandung
tenagers
(18-25)
Mind Proposition: Combining Product Insight “Liburan Lengkap Penuh Inspirasi” with Consumer Insight “Apresiasi Rutinitas Agar Semangat Kembali”, comes up “Whole Moment of Inspiration” as it’s What To Say. The main
Visual Strategies: Attention: Instagram Story & YouTube Ad Interest: Promotional TVC Search: Website & Social Media Activation Action: Event “#MomenInspirasi by Gamboeng: Tea Picnic” Share: #aCupofGamboeng challenge Credits: Art Direction, Copies, Graphic Designs: Aji Risyafa
The Execution - Promotional TVC (preview)
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The Execution - Attention TVC (preview)
The Execution - Promotional TVC (preview)
Social Media Activation
#aCupOf Gamboeng - Share
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CAMPAIGN
#LifeHappenCoffeeHelps as aditi’s tagline to get a chance to be reposted at @aditicoffehouse’s timeline, and #KetikadiAditi to attract people to go to Aditi Coffee House and experience the same way as the instastory’s uploader
Type of Work: Project | Rana kolektif Client: Aditi Coffee Shop in Bandung
Target Audience: Media Platform: Mid-Hi SES social climber, coffee lover, year Graphics & Packaging Design, instagram end teenagers & young adults Credits: Mind Proposition: Art Direction & Copies: Aji Risyafa & Aditi Coffe House’s coffee as refreshment to Muhammad Taufiq everydays’ madness. introducing Graphic Designs: Aji Risyafa Producer: Muhammad Taufiq
Side 1
Side 2
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EDITORIAL PLAN
Client: SilverQueen Snack
SilverQueen’s Consumer trough oďŹƒcial social media. Challenging Target Audience to cook some creation with SilverQueen as the main ingredient. There is two periode of winner announcements, wich will get some prizes.
Target Audience: Mid SES social climber, cooking as hobbies
Media Platform: Twitter & Facebook Editorial Plan
Mind Proposition: introducing #SQKreasiSeruWaktuSantai. Bonding 2-way interaction with
Credits: Art Direction: Andra Miyanka Graphic Designs: Aji Risyafa
Type of Work: Project | Saatchi & Saatchi Intern
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EDITORIAL PLAN
Type of Work: Project | Saatchi & Saatchi Intern
uploads via SilverQueen’s official social media.
Client: SilverQueen Snack
Media Platform: Twitter & Facebook Editorial Plan
Target Audience: Mid SES social climber, likes to have fun
Credits: Art Direction: Andra Miyanka Graphic Designs: Aji Risyafa
Mind Proposition: Bonding intimate 2-way interaction with SilverQueen’s Consumer trough Daily
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TYPEFACE
“OLEG” Script exploration process that based in fun context leads to chose LEGO as typeface-making material. As a brand that bring “fun” impression from the beginning, LEGO makes OLEG font got it’s own charisma on spreading happiness without being limited by age and gender!
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TYPEFACE
“SONGKET FUTUR” one of my 2nd semester completed typography class assignment. Adapted from Songket, a fabric that belongs to the brocade family of textiles of Indonesia. It fused with modern, yet edgy “nu” typeface. Manually painted with sakura poster color.
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LOGOFOLIO
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VARIOUS ILLUSTRATION
Please Kindly Check His current doing visual exploration through instagram @olehrisyafa
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I myself, Aji Risyafa, really apreciate it! :)
Let me know if I Am suitable to embark my real journey in your company. phone: LINE: email: instagram:
0877-2204-2099 ajirisyafa ajirisyafa@gmail.com @ajirisyafa // @olehrisyafa
issuu:
Aji Risyafa
(personal/creator)
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do one thing everyday that scares you. - Eleanor Roosevelt
Aji Risyafa © 2018