SLM Media Group 2020 Media Kit

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SLM | Media Group 2020

MEDIA KIT

M A D E I N S T. L O U I S


“The team at St. Louis Magazine has truly helped us reach the market, in and around St. Louis, we want to reach. From traditional media to digital platforms, SLM offers solutions that drive business to our doorstep.”

— BIG

C E DA R L O D G E J A S O N R O B I N S O N , D I R E C TO R O F M A R K E T I N G


SLM MEDIA GROUP | 2020 MEDIA KIT

We can’t wait to help build your brand. PRINT Whether you're looking to grow brand awareness, engage customers, or interact in person, we have a solution.

181,000 READERSHIP

44,000 AVERAGE PRESS RUN

STLMAG.COM

700,000

E-NEWSLETTERS

AVERAGE MONTHLY PAGE VIEWS

14,000

421,000

AVERAGE SUBSCRIBERS

AVERAGE UNIQUES

23% AVERAGE OPEN RATE

SOCIAL MEDIA

185,000 TOTAL REACH

EVENTS

3,850+ ATTENDEES

AWARDS

100+ OVER THE PAST DECADE

4

3

CONSUMER EVENTS

INDUSTRY EVENTS

SOURCE : CIRCULATI O N V ER I F I CAT I O N C O U N CI L , 4/1 /2 01 8 – 3/3 1 / 1 9.

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“We always include Design STL in our marketing mix. It’s a well-done, high-quality publication and reaches so many key demographics for our business. I’d feel like we had a hole in our marketing plan without them!” — M E T R O L I G H T I N G SARAH KING, MARKETING MANAGER


SLM MEDIA GROUP | 2020 MEDIA KIT

Make a statement with print.

79% PUBLISHED 12X PER YEAR

of readers purchased products or services from ads seen in St. Louis Magazine. Readers plan to purchase the following products or services within the next twelve months:

PUBLISHED 6X PER YEAR

84% DINING & ENTERTAINMENT

82% WOMEN’S APPAREL

PUBLISHED 2X PER YEAR

65% FURNITURE / HOME FURNISHINGS

61%

51

OF READERS ARE FEMALE

MEDIAN READER AGE

65%

76% OF READERS KEEP SLM FOR MORE THAN A MONTH

$229,499

4.1

AVERAGE HOUSEHOLD INCOME

ESTIMATED READERS PER ISSUE

TRAVEL

62% MEDICAL SERVICES / PHYSICIANS

61% MEN’S APPAREL

49% HEALTH CLUB / EXERCISE CLASS

SOURCE : CIRCULATI O N V ER I F I CAT I O N C O U N CI L , 4/ 1 /2 01 8 – 3/3 1 / 1 9.

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SLM MEDIA GROUP | 2020 MEDIA KIT

Mark your calendar.

SOUL OF THE CITY VOLUME 3: FALL/WINTER 2019 - 2020

Photography by TKTK

The Soul of the City | 991

Kranzberg.indd 991

JANUARY EDITORIAL: Ways to Live Smarter, NHL All-Star Game Guide, Unveiled SPECIAL SECTION: Family Business

FEBRUARY EDITORIAL: Best Pizza, True Crime SPECIAL SECTIONS: STL Experts

EDITORIAL: Family-Friendly Design

to Know

EDITORIAL: Education Guide, Spring/ Summer Arts Preview, Spring Fashion SPECIAL SECTIONS: School Profiles, Spring Travel

EDITORIAL: Architect & Designer Awards

AUGUST

SEPTEMBER

EDITORIAL: A-List

EDITORIAL: Best Doctors, Lake Life

EDITORIAL: Zoo, Fall Arts, Fall Fashion

SPECIAL SECTION: Legal Q&As

SPECIAL SECTION: Physician Profiles

SUPPLEMENT: Private School Handbook

EDITORIAL: Kitchen & Baths SPECIAL SECTIONS: Residential Pros to Know, Kitchen & Bath Resource Guide

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MARCH

CUSTOM PUBLICATION: Soul of the City

SPECIAL SECTION: Residential Pros

JULY

9/6/19 10:36 AM

SPECIAL SECTIONS: STL Experts, Fall Travel, School Profiles (PSH) EDITORIAL: Most Beautiful Homes


JAN

FEB

MAR

APR

MAY

JUN

JUL

AUG

SEP

OCT

NOV

DEC

SPACE CLOSE

11/15/19

12/13

1/17

2/14

3/13

4/10

5/8

6/12

7/17

8/14

9/11

10/9

ART DUE

11/22/19

12/20

1/24

2/21

3/20

4/17

5/15

6/19

7/24

8/21

9/18

10/16

NEWS STAND

12/31/19

1/28

3/3

3/31

4/28

5/26

6/30

7/28

9/1

9/29

10/27

12/1

APRIL

SLM MEDIA GROUP | 2020 MEDIA KIT

MAY

JUNE

EDITORIAL: Great Places to Live, Top Dentists SPECIAL SECTIONS: Dentist Profiles, Five Star Real Estate

EDITORIAL: Best Burgers, Excellence in Nursing Awards SPECIAL SECTION: Summer Travel

EDITORIAL: Get Outside, Family-Favorite Dining Guide SPECIAL SECTION: Summer Camp Profiles

EDITORIAL: Outdoor Living, Antiques

OCTOBER EDITORIAL: Best Restaurants, Women’s Health SPECIAL SECTIONS: School Open House Directory, Women’s Health Profiles

EDITORIAL: Family Favorites SPECIAL SECTION: Education

EDITORIAL: Katy Trail Guide,

Be Well SPECIAL SECTIONS: Faces of St. Louis,

Bridal Guide

SPECIAL SECTION: Outdoor Living Resource Guide, Design Details

NOVEMBER EDITORIAL: Power List, Best Lawyers SPECIAL SECTIONS: Legal Profiles,

Five Star Financial Planners EDITORIAL: Makers, Best Dressed List, How to Buy Art Guide SPECIAL SECTION: Design Details

DECEMBER EDITORIAL: Comfort Food, St. Louisans of the Year SUPPLEMENT: Dining Guide SPECIAL SECTION: STL Experts, Philanthropy Guide, Winter Travel

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“St. Louis Magazine has really helped our brands connect to consumers directly and support our overall brand initiatives. I look forward to our partnership with SLM next year!” —A N H E U S E R - B U S C H I N B EV JACKIE HILLHOUSE, LOCAL CONNECTIONS MANAGER


SLM MEDIA GROUP | 2020 MEDIA KIT

Let’s get digital. DIGITAL OFFERINGS BRANDED CONTENT Native Advertorial DISPLAY ADS Impression campaigns Programmatic ads NEWSLETTERS & TARGETED EMAILS The Current The Scoop The Recap Scoop Exclusive ENHANCEMENT OPPORTUNITIES Professional service profiles Social media Event listings Photo galleries

Excellence Online, 2018 & 2019 Finalist CITY & REGIONAL MAGAZINE ASSOCIATION AWARDS

CONTESTS & INTERACTIVE CONTENT Sweepstakes Photo contests Quizzes Ballots Polls

91K FOLLOWERS

26K FOLLOWERS

TOTAL FOLLOWERS

@stlouismag @designstl @stlouismag_events

@stlmag @designstl @stlfamily

ACROSS SOCIAL CHANNELS

63K PAGE LIKES

2.5K FOLLOWERS

185K

@stlmag @stlmag_dining @designstl

2K FOLLOWERS

S O U R C E : G O O G L E A N A LY T I C S, 1 / 1 / 1 9 – 8/ 1 / 1 9. N E WS L E T T E R F I G U R E S A R E 1 / 1 / 2 0 1 9 – 8/ 1 / 2 0 1 9 AV E R AG E S.

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“By consistently advertising in St. Louis Magazine, we have dramatically grown brand awareness and as a result have increased our sales each year.” — AC C U CA R E H O M E H E A LT H CA R E O F ST. L O U I S JACQUELINE PHILLIPS, PRESIDENT/FOUNDER


SLM MEDIA GROUP | 2020 MEDIA KIT

Be part of our memorable events. JAN

UNVEILED: THE PREMIER WEDDING SHOW

Our year-round signature events bring readers’ favorite features to life. Connect directly with guests through targeted sponsorships and booths.

FEB

ARCHITECT & DESIGNER AWARDS

ATTENDANCE: 500+

A boutique bridal event featuring a collection of the region’s finest wedding vendors.

APR

EXCELLENCE IN NURSING AWARDS

ATTENDANCE: 350+

ATTENDANCE: 500+

An awards reception recognizing the superior work of local architects and designers, selected by a panel of nationally prominent professionals.

An awards reception honoring outstanding nurses throughout the region, chosen by a prestigious selection committee.

JUN

JUL

BE WELL STL BOOT CAMP

A-LIST AWARDS RECEPTION & PARTY

ATTENDANCE: 400+

ATTENDANCE: 1,200+

A fitness boot camp and wellness expo that promotes healthy living.

A celebration of the metro area’s best in food, nightlife, shopping, culture, and more.

AUG

OCT

BEST DOCTORS RECEPTION ATTENDANCE: 600+

An invitation-only event that gathers many of St. Louis’ top physicians and medical professionals.

PUMPKIN WARS: CHEFS VS. SURGEONS ATTENDANCE: 300+

A family-friendly festival where surgeons and chefs go head-tohead to carve the most creative pumpkin for a good cause.

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T: 314-918-3000 | F: 314-918-3099 STLMAG.COM


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