SLM | Media Group 2020
MEDIA KIT
M A D E I N S T. L O U I S
“The team at St. Louis Magazine has truly helped us reach the market, in and around St. Louis, we want to reach. From traditional media to digital platforms, SLM offers solutions that drive business to our doorstep.”
— BIG
C E DA R L O D G E J A S O N R O B I N S O N , D I R E C TO R O F M A R K E T I N G
SLM MEDIA GROUP | 2020 MEDIA KIT
We can’t wait to help build your brand. PRINT Whether you're looking to grow brand awareness, engage customers, or interact in person, we have a solution.
181,000 READERSHIP
44,000 AVERAGE PRESS RUN
STLMAG.COM
700,000
E-NEWSLETTERS
AVERAGE MONTHLY PAGE VIEWS
14,000
421,000
AVERAGE SUBSCRIBERS
AVERAGE UNIQUES
23% AVERAGE OPEN RATE
SOCIAL MEDIA
185,000 TOTAL REACH
EVENTS
3,850+ ATTENDEES
AWARDS
100+ OVER THE PAST DECADE
4
3
CONSUMER EVENTS
INDUSTRY EVENTS
SOURCE : CIRCULATI O N V ER I F I CAT I O N C O U N CI L , 4/1 /2 01 8 – 3/3 1 / 1 9.
3
“We always include Design STL in our marketing mix. It’s a well-done, high-quality publication and reaches so many key demographics for our business. I’d feel like we had a hole in our marketing plan without them!” — M E T R O L I G H T I N G SARAH KING, MARKETING MANAGER
SLM MEDIA GROUP | 2020 MEDIA KIT
Make a statement with print.
79% PUBLISHED 12X PER YEAR
of readers purchased products or services from ads seen in St. Louis Magazine. Readers plan to purchase the following products or services within the next twelve months:
PUBLISHED 6X PER YEAR
84% DINING & ENTERTAINMENT
82% WOMEN’S APPAREL
PUBLISHED 2X PER YEAR
65% FURNITURE / HOME FURNISHINGS
61%
51
OF READERS ARE FEMALE
MEDIAN READER AGE
65%
76% OF READERS KEEP SLM FOR MORE THAN A MONTH
$229,499
4.1
AVERAGE HOUSEHOLD INCOME
ESTIMATED READERS PER ISSUE
TRAVEL
62% MEDICAL SERVICES / PHYSICIANS
61% MEN’S APPAREL
49% HEALTH CLUB / EXERCISE CLASS
SOURCE : CIRCULATI O N V ER I F I CAT I O N C O U N CI L , 4/ 1 /2 01 8 – 3/3 1 / 1 9.
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SLM MEDIA GROUP | 2020 MEDIA KIT
Mark your calendar.
SOUL OF THE CITY VOLUME 3: FALL/WINTER 2019 - 2020
Photography by TKTK
The Soul of the City | 991
Kranzberg.indd 991
JANUARY EDITORIAL: Ways to Live Smarter, NHL All-Star Game Guide, Unveiled SPECIAL SECTION: Family Business
FEBRUARY EDITORIAL: Best Pizza, True Crime SPECIAL SECTIONS: STL Experts
EDITORIAL: Family-Friendly Design
to Know
EDITORIAL: Education Guide, Spring/ Summer Arts Preview, Spring Fashion SPECIAL SECTIONS: School Profiles, Spring Travel
EDITORIAL: Architect & Designer Awards
AUGUST
SEPTEMBER
EDITORIAL: A-List
EDITORIAL: Best Doctors, Lake Life
EDITORIAL: Zoo, Fall Arts, Fall Fashion
SPECIAL SECTION: Legal Q&As
SPECIAL SECTION: Physician Profiles
SUPPLEMENT: Private School Handbook
EDITORIAL: Kitchen & Baths SPECIAL SECTIONS: Residential Pros to Know, Kitchen & Bath Resource Guide
6
MARCH
CUSTOM PUBLICATION: Soul of the City
SPECIAL SECTION: Residential Pros
JULY
9/6/19 10:36 AM
SPECIAL SECTIONS: STL Experts, Fall Travel, School Profiles (PSH) EDITORIAL: Most Beautiful Homes
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
SPACE CLOSE
11/15/19
12/13
1/17
2/14
3/13
4/10
5/8
6/12
7/17
8/14
9/11
10/9
ART DUE
11/22/19
12/20
1/24
2/21
3/20
4/17
5/15
6/19
7/24
8/21
9/18
10/16
NEWS STAND
12/31/19
1/28
3/3
3/31
4/28
5/26
6/30
7/28
9/1
9/29
10/27
12/1
APRIL
SLM MEDIA GROUP | 2020 MEDIA KIT
MAY
JUNE
EDITORIAL: Great Places to Live, Top Dentists SPECIAL SECTIONS: Dentist Profiles, Five Star Real Estate
EDITORIAL: Best Burgers, Excellence in Nursing Awards SPECIAL SECTION: Summer Travel
EDITORIAL: Get Outside, Family-Favorite Dining Guide SPECIAL SECTION: Summer Camp Profiles
EDITORIAL: Outdoor Living, Antiques
OCTOBER EDITORIAL: Best Restaurants, Women’s Health SPECIAL SECTIONS: School Open House Directory, Women’s Health Profiles
EDITORIAL: Family Favorites SPECIAL SECTION: Education
EDITORIAL: Katy Trail Guide,
Be Well SPECIAL SECTIONS: Faces of St. Louis,
Bridal Guide
SPECIAL SECTION: Outdoor Living Resource Guide, Design Details
NOVEMBER EDITORIAL: Power List, Best Lawyers SPECIAL SECTIONS: Legal Profiles,
Five Star Financial Planners EDITORIAL: Makers, Best Dressed List, How to Buy Art Guide SPECIAL SECTION: Design Details
DECEMBER EDITORIAL: Comfort Food, St. Louisans of the Year SUPPLEMENT: Dining Guide SPECIAL SECTION: STL Experts, Philanthropy Guide, Winter Travel
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“St. Louis Magazine has really helped our brands connect to consumers directly and support our overall brand initiatives. I look forward to our partnership with SLM next year!” —A N H E U S E R - B U S C H I N B EV JACKIE HILLHOUSE, LOCAL CONNECTIONS MANAGER
SLM MEDIA GROUP | 2020 MEDIA KIT
Let’s get digital. DIGITAL OFFERINGS BRANDED CONTENT Native Advertorial DISPLAY ADS Impression campaigns Programmatic ads NEWSLETTERS & TARGETED EMAILS The Current The Scoop The Recap Scoop Exclusive ENHANCEMENT OPPORTUNITIES Professional service profiles Social media Event listings Photo galleries
Excellence Online, 2018 & 2019 Finalist CITY & REGIONAL MAGAZINE ASSOCIATION AWARDS
CONTESTS & INTERACTIVE CONTENT Sweepstakes Photo contests Quizzes Ballots Polls
91K FOLLOWERS
26K FOLLOWERS
TOTAL FOLLOWERS
@stlouismag @designstl @stlouismag_events
@stlmag @designstl @stlfamily
ACROSS SOCIAL CHANNELS
63K PAGE LIKES
2.5K FOLLOWERS
185K
@stlmag @stlmag_dining @designstl
2K FOLLOWERS
S O U R C E : G O O G L E A N A LY T I C S, 1 / 1 / 1 9 – 8/ 1 / 1 9. N E WS L E T T E R F I G U R E S A R E 1 / 1 / 2 0 1 9 – 8/ 1 / 2 0 1 9 AV E R AG E S.
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“By consistently advertising in St. Louis Magazine, we have dramatically grown brand awareness and as a result have increased our sales each year.” — AC C U CA R E H O M E H E A LT H CA R E O F ST. L O U I S JACQUELINE PHILLIPS, PRESIDENT/FOUNDER
SLM MEDIA GROUP | 2020 MEDIA KIT
Be part of our memorable events. JAN
UNVEILED: THE PREMIER WEDDING SHOW
Our year-round signature events bring readers’ favorite features to life. Connect directly with guests through targeted sponsorships and booths.
FEB
ARCHITECT & DESIGNER AWARDS
ATTENDANCE: 500+
A boutique bridal event featuring a collection of the region’s finest wedding vendors.
APR
EXCELLENCE IN NURSING AWARDS
ATTENDANCE: 350+
ATTENDANCE: 500+
An awards reception recognizing the superior work of local architects and designers, selected by a panel of nationally prominent professionals.
An awards reception honoring outstanding nurses throughout the region, chosen by a prestigious selection committee.
JUN
JUL
BE WELL STL BOOT CAMP
A-LIST AWARDS RECEPTION & PARTY
ATTENDANCE: 400+
ATTENDANCE: 1,200+
A fitness boot camp and wellness expo that promotes healthy living.
A celebration of the metro area’s best in food, nightlife, shopping, culture, and more.
AUG
OCT
BEST DOCTORS RECEPTION ATTENDANCE: 600+
An invitation-only event that gathers many of St. Louis’ top physicians and medical professionals.
PUMPKIN WARS: CHEFS VS. SURGEONS ATTENDANCE: 300+
A family-friendly festival where surgeons and chefs go head-tohead to carve the most creative pumpkin for a good cause.
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1600 S. BRENTWOOD BLVD., STE. 550 ST. LOUIS, MISSOURI 63144
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