Luxury Trends Report - 4th Quarter 2013

LUXURY TRENDS The Market Report from the Market Leader

4th Quarter 2013

© 2014 Dickson Realty. All rights reserved.

© Copyright 2014 Dickson Realty

Luxury Market Report 4th Quarter 2013

4th Quarter 2013 Executive Summary January 2014

Welcome to our latest luxury market report highlighting 4th Quarter 2013 sales activity for properties priced at $2 Million or more in Truckee/North Lake Tahoe and $1 Million+ in Reno/Sparks.

At the end of 4th Quarter 2013, Dickson Realty continued to dominate the luxury marketplace in Reno/ Sparks with 54.72% market share for sales over $1 Million, 59.45% market share for sales over $1.5 Million, and 72.22% market share for sales over $2 Million. Regionally, our overall market share was 17.41%, with our closest competitor at 9.38%. The 4th Quarter 2013 has been quite active - a 50% increase in sales between $1 Million and $2 Million along with registering 23 luxury sales as compared to 13 in 4th Quarter 2013. This 77% increase in units suggests that the 1st Quarter of 2014 will be strong as well.

The Truckee/North Lake Tahoe market has been remarkably busy with a 16% increase in $1 Million+ sales this quarter. Martis Camp, CA continues to be the choice for luxury buyers with 46% of all the luxury sales in the region including the highest priced sale for the 4th Quarter at $6,850,000.

We are pleased to report that Dickson Realty has participated in over 70% of the luxury sales in Reno/ Sparks for all of 2013 including the highest sale of $3,00,000 for a custom, mountain home in Montrêux overlooking the 6th and 8th Fairways.

At Dickson Luxury, fourth quarter activity was highly active with new listings even though the prices have continued to drop. Buyers for our luxury properties have primarily moved from within the region and the northern California bay area, but together with our international partner Luxury Portfolio, we are continuing to target high-net worth foreign prospects as well. We look forward to a continually improving luxury real estate market as we move into the first half of 2014. For more information on the luxury market or help with any of your luxury real estate needs, please contact us at 775.746.7000 or luxury@dicksonrealty.com.

Rebecca Dickson Vice President Luxury DicksonRealty Luxury Division

© 2014 Dickson Realty. All rights reserved.

Luxury Market Report 4th Quarter 2013 



Total Truckee/North Lake Tahoe homes sales rose 16% from last year while the Average Price dropped significantly, as did the Average Days on Market.

Total Reno/Sparks home sales rose 77% from 13 sales in 2012 to 23 sales in 2013 even though $1 Million+ pricing dropped across the board

Truckee/North Lake Tahoe Luxury Home Sales - $2 Million and Higher 4th Qtr 2013

4th Qtr 2012

% Change

14

12

16%

Total Dollar Volume

$49,255,300

$113,725,900

-56%

Average Sales Price

$3,518,235

$4,738,579

-25%

Median Sales Price

$2,885,000

$3,170,075

-9%

Average Days on Market

242

298

-18%

Average Price Per Sq. Ft.

$888

$1017

-12%

Solds

Reno/Sparks Luxury Home Sales - $2 Million and Higher 4th Qtr 2013

4th Qtr 2012

% Change

3

3

0%

Total Dollar Volume

$7,119,500

$9,350,999

-24%

Average Sales Price

$2,373,166

$3,116,666

-24%

Median Sales Price

$2,449,000

$2,850,000

-14%

Average Days on Market

385

182

111%

Average Price Per Sq. Ft.

$463

$426

8%

Solds

Reno/Sparks Luxury Home Sales - $1 Million and Higher 1st Qtr 2013

1st Qtr 2012

% Change

23

13

77%

Total Dollar Volume

$32,786,913

$22,200,000

47%

Average Sales Price

$1,425,517

$1,707,692

-16%

Median Sales Price

$1,300,000

$1,325,000

-2%

Average Days on Market

245

384

-36%

Average Price Per Sq. Ft.

$299

$319

-6%

Solds

© 2014 Dickson Realty. All rights reserved.

Luxury Market Report 4th Quarter 2013 



Homes selling between $1 Million and $2 Million represented the most active price range in both the Truckee/North Lake Tahoe and Reno/Sparks luxury markets.

A Meeks Bay, CA sale, which sold for $9,495,000, represented the top sale in the entire Truckee/ North Lake Tahoe region for all of 2013. It sold for cash in just 12 days.

Truckee/North Lake Tahoe Luxury Home Sales Price Range

4th Qtr 2013

4th Qtr 2012

% Change

$1,000,000 - $1,999,999

25

14

64%

$2,000,000 - $2,999,999

7

10

-30%

$3,000,000 - $4,999,999

5

9

-44%

$5,000,000 and higher

2

5

-60%

Market Totals

39

38

2%

4th Qtr 2013

4th Qtr 2012

% Change

$1,000,000 - $1,999,999

20

10

100%

$2,000,000 - $2,999,999

3

2

50%

$3,000,000 - $4,999,999

0

1

- 100%

$5,000,000 and higher

0

0

0

Market Totals

23

13

77%

Reno/Sparks Luxury Home Sales Price Range

© 2014 Dickson Realty. All rights reserved.

Luxury Market Report 4th Quarter 2013 



With over 46% of the sales, Martis Camp, CA was the number one choice for luxury home buyers in the Truckee/No. Lake Tahoe region and included the highest priced sale of $6,850,000.

With 48% of the $1 Million+ home sales, Southwest Suburban - Reno is a favorite for luxury home buyers. West Southwest - Reno had the highest priced sale of $2,450,000.

Truckee/North Lake Tahoe Luxury Home Sales - $2 Million and Higher Neighborhood

# of Sales

Average Sale Price

Highest Sale Price

Martis Camp, CA

5

$4,570,000

$6,850,000

Tahoe Pines, CA

1

$4,600,000

$4,600,000

Lake Forest, CA

1

$3,575,000

$3,575,000

Lakeside, CA

1

$3,000,000

$3,000,000

Lake Vista, CA

1

$2,750,000

$2,750,000

Reno/Sparks Luxury Home Sales - $1 Million and Higher Neighborhood

# of Sales

Average Sale Price

Highest Sale Price

Southwest Suburban Reno

11

$1,618,756

$2,449,000

Old South Suburban Reno

5

$1,185,900

$1,367,000

South Suburban Reno

3

$1,037,033

$1,050,000

West Southwest Reno

2

$1,770,000

$2,450,000

Pleasant Valley

1

$1,400,000

$1,400,000

Northwest Foothills Reno

1

$1,000,000

$1,000,000

© 2014 Dickson Realty. All rights reserved.

Luxury Market Report 4th Quarter 2013 Dickson Realty Luxury Market Share Reno/Sparks $1 Million and Higher

Reno/Sparks $1.5 Million and Higher

60

60

59.45% 50

54.72%

50

40

40

30

30

20

20

10

10

8.68%

0

7.38%

6.52%

2.54%

9.98% 0

7.40%

Dickson Realty

Dickson Realty

RE/MAX

Coldwell Banker Select

Chase

Chase

Coldwell Banker Select

RE/MAX Realty

Ferrari-Lund

Trans-Action

Reno/Sparks $2 Million and Higher 80

6.97%

4.35%

Reno/Truckee Overall Market Share 15

72.22%

12

60

15.6% 9 40 6

8%

20

6%

3

11.77% 0

8.48%

7.53%

6%

5%

0

Dickson Realty

Dickson Realty

Chase

Ferrari-Lund

Sothebys

Re/Max Afill

Wingfield Springs Realty

Coldwell Banker Chase

Source: Northern Nevada Regional MLS, Tahoe Sierra MLS

Š 2014 Dickson Realty. All rights reserved.

Luxury Market Report 4th Quarter 2013 Dickson Realty presents a selection of the world’s most exclusive properties from our global affilliates at Luxury Porfolio.

An enclave of luxury homes in the legendary Montrêux golf community where Tahoe mountain beauty and city conveniences live in harmony.

Living Well Starts Here.

At Parc Forêt, we’ve made a solemn promise to ourselves and to you: to create an enviable community of inviting, luxury-infused homes with old world craftsmanship, ever mindful of today’s contemporary living.

To make good on that promise, we’ve started with an opportune, tree-lined setting—one that puts you close to the best of Tahoe and Reno, and one that enjoys an average of over 300 days of sunshine each year. We’ve added park-like community amenities so that the great outdoors are yours the moment you set foot outside your home. We’ve designed considerate, diverse, semi-custom floor plans to help you live the life you want. And we’ve partnered with one of the most well respected, award-winning home builders to bring the dream to life.

Chamonix Model Home #1

Ciel Model Home #2

Eleve Model Home #3

$1,300,000 20541 Chanson Way, Reno MLS# 130012470

$1,500,000 20551 Chanson Way, Reno MLS# 130012469

$1,750,000 20563 Chanson Way, Reno MLS# 130012466

Find more information on these properties and other Parc Foret listings, contact The Montreux Team at 775.849.9444 or luxuryspecialists@dicksonrealty.com. You can find these and other fine listings on DicksonRealty.com. © 2014 Dickson Realty. All rights reserved.

CAUGHLIN RANCH 775.746.7000

DAMONTE RANCH 775.850.7000

SOMERSETT 775.746.7222

MONTRÊUX 775.849.9444

SPARKS 775.685.8800

TRUCKEE 530.587.7444

DicksonRealty.com/Luxury | luxury@dicksonrealty.com

© 2014 Dickson Realty. All rights reserved. Although the information above is deemed reliable, Dickson Realty does not guarantee its accuracy.