Luxury Market Trends Report 1 Qtr 2013

LUXURY TRENDS The Market Report from the Market Leader

1st Quarter 2013

© 2013 Dickson Realty. All rights reserved.

© Copyright 2013 Dickson Realty

Luxury Market Report 1st Quarter 2013

1st Quarter 2013 Executive Summary April, 2013

Welcome to our latest luxury market report highlighting 1st Quarter 2013 sales activity for properties priced at $2 Million or more in Truckee/North Lake Tahoe and $1 Million+ in Reno/Sparks.

At the end of 1st Quarter 2013, Dickson Realty continued to dominate the luxury marketplace in Reno/ Sparks with 46.87% market share for sales over $1 Million, 41.67% market share for sales over $1.5 Million, and 100% market share for sales over $2 Million. Regionally, our overall market share was 13.59%, with our closest competitor at 5.22%. The 1st Quarter 2013 has been quite active registering 27 luxury sales as compared to 7 in 1st Quarter 2012. And as we closed the quarter, we were already seeing an increase in the number of new luxury deals.

Both Truckee/North Lake Tahoe and Reno/Sparks markets have been remarkably busy with several $1 Million+ sales this quarter alone. Both market areas continue to be impacted by lower inventory and high demand. This dichotomy affects not only the luxury market but the markets in all price ranges as well. Nonetheless, we are pleased to report that Dickson Realty has participated in over 40% of the luxury sales in Reno/Sparks year-to-date including the highest sale of $2,150,000 for a custom-built Montrêux home overlooking the 13th Fairway and Green.

In recent months, we have been focusing our marketing efforts on new initiatives to further a ract the highly active international buyer. We traveled to Beijing, China with Luxury Portfolio to showcase our top properties at the Beijing International Property Expo which a racted highly qualified luxury buyers from around the world. For more information on our exclusive luxury marketing programs or for help with any of your real estate needs, please contact me at 775.746.7000 or email me at rdickson@ dicksonrealty.com.

Rebecca Dickson Vice President Luxury DicksonRealty Luxury Division

© 2013 Dickson Realty. All rights reserved.

Luxury Market Report 1st Quarter 2013 



Total Truckee/North Lake Tahoe homes sales rose 180% from last year while the Average Price dropped significantly, as did the Average Price Per Sq. Ft. Total Reno/Sparks home sales rose 450% from 4 sales in 2012 to 18 sales in 2013. $1 Million+ pricing also rose across the board

Truckee/North Lake Tahoe Luxury Home Sales - $2 Million and Higher 1st Qtr 2013

1st Qtr 2012

% Change

9

5

180%

Total Dollar Volume

$23,810,000

$22,690,000

5%

Average Sales Price

$2,645,555

$4,538,000

-42%

Median Sales Price

$2,400,000

$2,950,000

-18%

Average Days on Market

273

445

-38%

Average Price Per Sq. Ft.

$634

$984

-36%

Solds

Reno/Sparks Luxury Home Sales - $2 Million and Higher 1st Qtr 2013

1st Qtr 2012

% Change

1

0

0

Total Dollar Volume

$2,150,000

0

0

Average Sales Price

$2,150,000

0

0

Median Sales Price

$2,150,000

0

0

Average Days on Market

213

-

-

Average Price Per Sq. Ft.

$362

-

-

Solds

Reno/Sparks Luxury Home Sales - $1 Million and Higher 1st Qtr 2013

1st Qtr 2012

% Change

18

4

450%

Total Dollar Volume

$23,595,000

$5,105,000

362%

Average Sales Price

$1,310,833

$1,276,250

3%

Median Sales Price

$1,225,000

$1,127,500

9%

Average Days on Market

227

455

-50%

Average Price Per Sq. Ft.

$252

$231

9%

Solds

© 2013 Dickson Realty. All rights reserved.

Luxury Market Report 1st Quarter 2013 



Homes selling between $1 Million and $2 Million represented the most active price range in both the Truckee/North Lake Tahoe and Reno/Sparks luxury markets.

A Martis Camp, CA sale, which sold for $4,100,000, represented the top sale in the entire Truckee/ North Lake Tahoe region year-to-date.

Truckee/North Lake Tahoe Luxury Home Sales Price Range

1st Qtr 2013

1st Qtr 2012

% Change

$1,000,000 - $1,999,999

22

13

69%

$2,000,000 - $2,999,999

7

3

133%

$3,000,000 - $4,999,999

2

0

200%

$5,000,000 and higher

0

2

0

Market Totals

31

18

72%

1st Qtr 2013

1st Qtr 2012

% Change

$1,000,000 - $1,999,999

17

4

325%

$2,000,000 - $2,999,999

1

0

0

$3,000,000 - $4,999,999

0

0

0

$5,000,000 and higher

0

0

0

Market Totals

18

4

350%

Reno/Sparks Luxury Home Sales Price Range

© 2013 Dickson Realty. All rights reserved.

Luxury Market Report 1st Quarter 2013 



With over 33% of the $2 Million+ home sales, Martis Camp, CA continues to be the number one choice for luxury home buyers in the Truckee region.

With 40% of the $1 Million+ home sales, Southwest Suburban - Reno, the older, sought-a er neighborhood, is a favorite for luxury home buyers and is the only neighborhood with a $2 Million+ sale.

Truckee/North Lake Tahoe Luxury Home Sales - $2 Million and Higher Town/City

# of Sales

Median Sale Price

Highest Sale Price

Martis Camp, CA

3

$2,865,000

$4,100,000

Northstar, CA

2

$2,352,000

$2,400,000

Dollar Point, CA

1

$2,200,000

$2,200,000

Kingswood West, CA

1

$2,180,000

$2,180,000

Old Greenwood, CA

1

$2,150,000

$2,150,000

Reno/Sparks Tahoe Luxury Home Sales - $1 Million and Higher Neighborhood

# of Sales

Median Sale Price

Highest Sale Price

Southwest Suburban Reno

8

$1,325,000

$2,150,000

South Suburban Reno

4

$1,275000

$1,850,000

West Southwest Reno

2

$1,225,000

$1,275,000

Old South Suburban Reno

2

$1,175,000

$1,275,000

West Washoe Valley

1

$1,500,000

$1,500,000

Northwest Foothhills Reno

1

$1,000,000

$1,000,000

© 2013 Dickson Realty. All rights reserved.

Luxury Market Report 1st Quarter 2013 Reno/Sparks $1 Million and Higher 50

Reno/Sparks $1.5 Million and Higher 50

46.87% 40

40

41.67% 30

30

20

20

20 83% 20.83% 10

10

12.85%

10.44% 6.36% 0

6.35%

4.98%

11.81%

0

Dickson Realty

Dickson Realty

RE/MAX

Trans-Action

Trans-Action

Coldwell Banker Select

Coldwell Banker Select

Sierra Sotheby’s Intl

Chase

DoMore RE Drakulich

Reno/Sparks $2 Million and Higher

12.85%

Reno/Truckee Overall Market Share 15

100

100% 80

12

60

9

40

6

20

3

0

0

Dickson Realty

13 54% 13.54%

5.22%

5.07%

4.89%

4.56%

Dickson Realty Realty Affil.

Coldwell Banker Select Keller Williams Coldwell Banker NorCal

Source: Northern Nevada Regional MLS, Tahoe Sierra MLS © 2013 Dickson Realty. All rights reserved.

Luxury Market Report 1st Quarter 2013 Dickson Realty presents a selection of the world’s most exclusive properties from our global affilliates at Luxury Porfolio.

Regence Royale

Sol Linda

Rare Opportunity in London

$76,000,000 Hong Kong, China Web ID: EENV

$12,000,000 Nassau, Bahamas Web ID: UCKV

$10,017,083 London, UK Web ID: AHPZ

Renaissance Villa in Florence

Villa Roxane on Gustavia’s Cliffs

Enigma Mansion in South Africa

$25,000,000 Assisi, Italy Web ID: EIFQ

Price Available Upon Request St. Barthelemy, French West Indies Web ID: BZEZ

$33,234,369 Cape Town, South Africa Web ID: DOBV

Outstanding Paris Apartment

Sol Linda

Villa Venado in Garza Blanca

Price Available Upon Request Paris, France Web ID: EGZV

$12,000,000 Nassau, Bahamas Web ID: UCKV

$2,800,000 Puerto Vallarta, Mexico Web ID: CZFQ

Find more information on these properties on DicksonRealty.com/Luxury. For personalized service on these featured properties, contact luxury@dicksonrealty.com. © 2013 Dickson Realty. All rights reserved.

CAUGHLIN RANCH 775.746.7000

DAMONTE RANCH 775.850.7000

SOMERSETT 775.746.7222

MONTRÊUX 775.849.9444

SPARKS 775.685.8800

TRUCKEE 530.587.7444

DicksonRealty.com/Luxury | luxury@dicksonrealty.com

© 2013 Dickson Realty. All rights reserved. Although the information above is deemed reliable, Dickson Realty does not guarantee its accuracy.