Dickson Realty Mid-Year 2020 Luxury Trends

Page 9

CHICAGO, ILLINOIS, USA | $2,600,000

Trend: Wellness is key to managing the stress of success In a global economy that seems to fluctuate between boom and doom, affluent consumers have decided that it is important to focus on work to maintain their status quo. As work time encroaches on personal time, wellness-minded consumers push back.

50% agree:

I prioritize work over my personal life

It is not just about working too much; more than half of luxury homeowners feel that money can add undue stress from having to manage wealth, deal with family matters, and basically worry about money.

Increased 16% since 2018

WHICH OF THE FOLLOWING WOULD YOU SAY ARE TRUE ABOUT HAVING MONEY? PLEASE SELECT ALL THAT APPLY.

EMPOWERING (NET) Money gives me freedom Having money contributes to my self-esteem Money gives me power Money buys happiness STRESSFUL/ABSORBING (NET) You can never have enough money I think about my net worth all the time Money has changed me Money can be isolating Managing my personal assets is stressful Family and friends want access to my money

TOTAL $1M+

$1M to $2M

$2M to $5M

$5M+

79% 65% 32% 28% 17% 53% 23% 14% 12% 12% 12% 8%

82% 70% 31% 27% 16% 50% 24% 14% 9% 11% 12% 7%

76% 56% 33% 27% 14% 55% 19% 15% 16% 15% 11% 7%

77% 64% 35% 39% 28% 62% 29% 16% 15% 11% 17% 18%

Article and images used with permission from Luxury Portfolio International. For more info, visit www.LuxuryPortfolio.com/blog


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