Big Trends 2013 DATA
ROI
CONTENT
Brand Experiences
MOBILE
Big DATA “There is still a lot of inexperience; a lot of companies are clueless about how to unlock the value that’s tucked away in their data,” - M. Eric Johnson, director of the Center for Digital Technology at Dartmouth University
• BIG DATA Marketing • Social Media • Email Marketing • Google • Analytics • Adwords
• Comscore
Content • Creation ( Plan + Publish) • “33% cured, 33% original, 33% experimental “ – Huff Post
• Distribution • Social Media • Native • Content amplifiers • Outbrain • Analysis ( Optimization) • Conversion rates • Engagement
Mobile • Advertising • Google Mobile Playbook
• Purchase • Development + Design • Native • GPS
• Responsive webstie
Digital Brand Experience
Viral
Low cost
Time
Augmented Reality Digital Signage Advergaming
Digital Experience
ROI Focused Advertising • Advertising • Behavioral • Retargeting
• Email Marketing • Sales Push
• Social Media • Leads • Conversions