Engagingremote employees: How to take volunteering
2 Table of Contents What is Virtual Volunteering? What are the benefits of virtual volunteering? 6 things to consider when implementing virtual volunteering 5 21 26
It means more and more companies are looking at how to optimise CSR strategies to fit the new normal. A large part of these strategies is corporate volunteering programs. Retirement home visits, soup kitchens for the homeless, teaching specific skills to job searchers, all of these typically face-to-face volunteering opportunities are often trickier to organise with ever-changing health & safety measures. Yet, people still want to volunteer. In fact, over 750,000 people in the UK alone signed up to help governmental causes tackle the pandemic in 2020. The pandemic has made our world more empathetic and aware of other peoples’ struggles. It’s also made our world more comfortable online. How can we implement corporate volunteering schemes that continue to fulfil businesses’ and volunteers’ quests for purpose without traditional settings? Cue: virtual volunteering programs.
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Businesses are now looking to optimise the major strategies that took a backseat during this transition to working from home life.
It’s clear by now that businesses are adapting processes and work cultures to a virtual office space, that includes taking corporate volunteering virtual. Some struggled, others were already there, but all are now reasonably well-practised.
guide
This will explore what virtual volunteering programs can look like, the benefits of virtual volunteering for businesses, and things you need to consider when setting up a virtual volunteer program for your CSR strategy. of the great benefits seen from team building orientated virtual volunteering initiatives is that you can connect teams across borders I think that’s been a really significant step to building an enjoyable and meaningful team experience. It’s been a real positive for us.”
“One
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we’ve
KERRY MCNALLY Head of Corporate Social Responsibility Fitch Group
Volunteering? 5
What Virtual
is
6 Virtual volunteering, also known as remote volunteering, is volunteering that happens online. Corporate virtual volunteering means employees can successfully volunteer their skills, services, and time from the comfort of their own homes—using their computer. “For me, virtual volunteering or remote volunteering is a range of things. It ranges from small acts of kindness to pro bono or long term virtual placements with organisations We’ve seen a lot of companies providing employees with home volunteering kits; these are packages an employee can put together themselves to positively contribute to a nonprofit ” CHRIS JARVIS Executive Director | Chief Strategy Officer RW Institute | Realized Worth
Brainstorming sessions are a sprint-like event where a group of talented individuals combine their skill-sets to solve specific issues a nonprofit organisation is facing. These sessions are much like the hackathons of the design world but are usually with a larger net of talent.
1.Virtual brainstorming sessions
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It can be hard to think of different virtual volunteering initiatives for your business; here are a few of our favourites.
Director |
Officer RW Institute | Realized Worth
CHRIS JARVIS Executive Chief Strategy
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For example, PwC Switzerland shifted their usually in-person teambuilding Intern Day to a virtual brainstorming session. Across the span of an afternoon, the interns combined their skill-sets and knowledge to help solve problems for causes from medical research to the environment, from Laos to Switzerland. great one for this idea is an initiative called Missing Maps. It’s an organisation that enables volunteers to use satellite images to trace outbuildings or identify villages that aren’t on anybody's radar. So there’s no aid or support, and they’re not yet accounted for.”
DIY workshops typically consist of hosting workshops in your home or office, encouraging people to rally together, build and distribute something for a good cause. Your DIY workshop can be with a close-knit circle of people or in a digital space, whatever is available to you.
For example, Clean The World allows you to build ‘soap saves lives’ boxes. Employees can now order their DIY kits to their home and switch the box building session to online calls. This way, everyone can still participate, teams are no longer restricted by geography, and multiple organisations in need can benefit from a team’s efforts.
2. DIY online workshops
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For example, Drains to Ocean provides clean up kits you can have sent to your employees to focus on their micro-communities. Barrel Bag hosted a digital event, educating people on plastic pollution and how people can become environmental advocates in their daily lives at home. Cleanups will not stop; they’ll adapt.
Source
3. Support for the elderly or isolated 4. Virtual cleanup
A big fear of virtual volunteering is that it always needs to be skill-orientated. It doesn’t! There are plenty of volunteering opportunities out there that require time and a kind heart. Supporting the elderly or those that are isolated is exactly one of these cases.
For example, your team can create holiday greeting cards or thank you cards for people who are isolated or away from their loved ones, such as people in retirement homes. Many nonprofits are looking for volunteers to pick up the phone and simply have a conversation with the person on the other end. It doesn’t take much to do and can dramatically improve someone’s day.
Possibly one of the most satisfying volunteering projects for instant results. These cleanups can also shift to online and socially distanced or household efforts. This doesn’t mean they need to be a lonely affair.
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Another great example of virtual cleanups is pick-up trash bingo. It’s a way to gamify your teams’ efforts while uniting people if they cannot do the clean-up side by side, or participate in breakout groups rather than full teams. The bingo challenge acts like real-life bingo but with certain items of trash instead of numbers, take a look at the example below. BINGO! Source
12 Source “We’ve done everything from mentoring schemes by Zoom or telephone, long term leadership development programs, speed mentoring, mock interviews, and career talks. We’ve done everything I hoped we would do, and in some regards, we’ve done more than I could have hoped in our shift to remote volunteering.” KERRY MCNALLY Head of Corporate Social Responsibility Fitch Group
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Your employees don’t need to be experts; they’ll surprise themselves by how much they know from personal experience.
Coaching is a relatively simple volunteering opportunity that you can shift online.
5. Online coaching
Career coaching teens This nonprofit allows you to coach young people that are looking to start their careers. They will present their ideas and visions based on their strengths, upon which you’ll provide feedback and suggestions for their best growth path.
Especially if it’s a one-to-one coaching experience. Online coaching can utilise popular video platforms like Zoom, Google Hangouts or Skype. Or, as a mentoring service, you can use email and phone calls.
For example, the employment delegation of the social cohesion department in the city of Vernier is looking for business professionals to help simulate interviews for job seekers. Or, simply lend advice on a job seekers CV and professional growth plan.
Coaching the unemployed
Nonprofits like Mary’s Place are on the hunt for people from all walks of life and in all types of careers. They hope to guide and provide insight to other individuals seeking a career in similar industries.
Charity trustees & digital board members
There are a lot of charities and nonprofits out there that would greatly benefit from business and leadership advice from people in different roles. For example, let’s say a nonprofit thinks they need cash donations to pay for an operations consultant, however, perhaps your operations specialist is exactly the type of guidance they need and didn’t know was available to them.
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You can record a video about your professional experience and how you prepared for your first few interviews. Then, submit them to the nonprofit. It’s a great option if you’re struggling with lining your calendar up with a particular incentive, as it’s something you can do in your own time.
Other nonprofits, like Tower Hamlets in the UK, are determined to give young people valuable insights from those who have walked the path before them. The coaching volunteer opportunity allows you to inspire and tell your story to primary or secondary children. It also aims to broaden knowledge and horizons by sharing stories from different cultures with children that have not been exposed to them previously.
A day in the life
Career coaching aspiring professionals
ANYA TODD Corporate
Senior
"Some traditional face to face volunteering opportunities actually lend themselves very well to the virtual environment For example, pro bono support for charities has been an ongoing need during the pandemic and can easily be done from home so our pro bono support has increased as a result. We also saw a big increase in hours volunteered by our network of charity trustees and school governors as schools and charities needed additionalsupport and colleagues were able to deliver this from home So we actually saw an increase in projects, hours and volunteers in certain specific programs according to both need and ease of remote delivery ” Responsibility Manager UK
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KPMG
There are plenty of ways you can raise funds or awareness for your Purpose campaigns. What’s more, these efforts don’t always need to be in real life. Virtual events are continually thriving, and with the right promotion and message behind them, they can do a great job of helping you hit your goals.
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For example, the team from reinsurance company SCOR hosted a virtual sleepout to raise awareness and funds for Covenant House International: supporting young people overcoming homelessness. For a night, the entire team ‘slept out’ of their bedrooms. Some slept in other areas of their homes, while others took it to their gardens. The team managed to raise $23,000 for their cause.
"We held a virtual around the world fundraiser for the NSPCC, asking colleagues to clock up kilometres for Childline. We had over 1,000 employees get involved, participating in various things from paddleboarding to horse riding which was great! Colleagues fed back that this also greatly enhanced their sense of health and wellbeing as well as boosting morale.”
"Every year since the SCOR team has participated in the Reinsurance Sleep Out for Covenant House, I always come away feeling that I receive as much as I give. I feel fortunate to be able to contribute to Covenant House’s efforts.”
Raise awareness and funds virtually
ANYA TODD Corporate Responsibility Senior Manager KPMG UK JEAN PAUL CONOSCENTE SCOR Global P&C CEO
What are the benefits of virtual volunteering? 17
18 Employee engagement Employee purpose Employee retention & acquisition Brand VirtualEmployeeBottom-lineEmployerInvestorsentimentappealbrandingROIupskillingvolunteeringbenefits are largely the same as traditional volunteering benefits, as long as you’re delivering a successful volunteering scheme. You should begin to see a lift in: Aside from the traditional CSR benefits corporate volunteering can bring, there are a few benefits unique to virtual efforts.
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Benefits of virtual volunteering
Given the world’s ever-changing situation, virtual events are much more safetyconscious as they are all done in the comfort of someone’s home.
Taking your volunteering efforts online means you suddenly cast your CSR net globally. You’re no longer limited to fieldwork for those nonprofits within a 3-5 mile radius of your office. Now you can take your pick of global nonprofits that resonate best with your employees and your company mission and find online ways to support them.
One of the biggest issues with in-person volunteering events was logistics; timings, travel, time-zones, seasonality, calendar availability. It was a lot to coordinate, and the slightest thing could throw out the timings and success of an entire group.
Skills-based volunteering is more beneficial for nonprofits. Hands-on volunteering has been valued at an estimated 25$ per hour, whereas skills-based volunteering is estimated at 195$ per hour. That’s a 680% increase in dollar-value—hinting at the overall value for nonprofits. Simply put, your employees have a massive chance to make even more impact.
Nonprofit reach
Nonprofits benefit more
Virtual events are that much more flexible, some volunteering efforts are not timespecific, and there certainly won’t be any chance of traffic!
Health & safety
Employee and contractor inclusivity
Flexibility
Your business will be able to include more contractors and remote employees than you were before. People are no longer limited to their geographical location—which often meant that exceptionally ‘remote’ employees missed out on these teambuilding opportunities. In turn, this will build stronger links and bonds between teams that live across different locations.
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Requires less volunteer time off (VTO) 89% of companies offer paid volunteer time off for volunteer programs or at least flexible scheduling. However, usually, VTO takes into account travel time, lunch breaks, and other factors. An employee could be losing an entire working day for volunteering efforts that only take three hours.
Digital volunteering eradicates buffer hours, allowing employees to be as efficient as possible with their VTO.
6 things to consider when implementing virtualvolunteering 21
keep in mind it’s not always about sharing skills. Whether someone doesn’t feel like they have the skills to volunteer online or simply wants something less mentally taxing, there are plenty of other opportunities out there.
First thing’s first, do you have the tech and tools to get your work done? Doing this manually can be time-consuming, hard to roll out, and may not provide you with valuable data insights. Ensure you have the necessary tools, like Benevity, to facilitate volunteering activities easily. Enable people to find and register for virtual volunteering opportunities that resonate with them. Your tool also needs to track and report on the impact of your program and your volunteers.
Virtual volunteering needs due consideration when you’re setting up processes. There’s a lot that will be different compared to your hands-on volunteering It’sopportunities.importantto
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Feel free to use this part of the article as your checklist for setting up a virtual volunteering strategy.
1.Technology & tools
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Everything needs to be very clear in front of employees, and they need to know exactly how they can contribute and potential impact so they can say yes!”
“Taking care of the frequency of your communications is very important. Word of mouth, getting other people to communicate for you and their networks to sign up, is by far the most effective way to get people on board
Plus, use data wherever you can when pushing an initiative to employees; people respond to numbers. Telling a group of 100 employees that 75% of their colleagues are volunteering will make the 25 remaining sit up and take action ”
“I’m a firm believer that, for corporate volunteering in particular, the process has to be seamless and as easy as possible. If somebody has to click more than two or three times then you’ve lost them
KERRY MCNALLY Head of Corporate Social Responsibility Fitch Group KERRY MCNALLY Head of Corporate Social Responsibility Fitch Group Communication and reaching employees is essential if you want your program to be a success. It’s important to meet employees where they are, on the platforms they’re currently using or via those they’re regularly talking to.
Be creative with how you communicate initiatives think about different ways you reach people I’ve used custom sign offs, videos, polls & quizzes Make it interactive, short and sweet.
2. Communication & employee reach methods
KPMG
“With 16,000 employees in the UK across 21 offices, communication has always been key We’ve found having Sponsoring Partners who champion specific programmes and send communications out themselves encouraging colleagues to get involved, to be really successful.
” ANYA
No matter how little or large your workforce is, there’s no underestimating the power of peer-to-peer influence. Especially when it comes to a global launch, by introducing champions you’re not only meeting people where they are, but you’re communicating with them in their language, and with greater empathy toward their culture.
The senior partners for each office also do the same and each office also has a Corporate Responsibility committee made up of programme champions who also share comms and promote opportunities TODD`
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Corporate Responsibility Senior Manager UK
As the way we volunteer shifts, our guidelines, processes and policies need to shift too. If you’ve got guidelines from your in-person volunteering efforts give them a thorough update. These guidelines will include a code of conduct, VTO rules, and new communication processes. Ensure everyone is up-to-date, so we can focus on doing great things, not how we do them.
KERRY MCNALLY
If your workforce is in an area with limited internet access, you’ll need to keep this in mind for your virtual volunteering activities. This doesn’t mean to say those employees can’t participate, but you’ll need to create other ways they can participate that don’t rely on high-speed wifi.
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4. Volunteering guidelines
This is specifically the case for non-desk employees, who generally have limited or no internet needs for their work.
For example, where information can be shared and referred to asynchronously, give people a central place to get the information needed. This way, you include everyone across time zones, shift patterns, and general calendar availability.
Head of Corporate Social Responsibility Fitch Group
Think of those projects or goals ‘offline’ employees can work on without the internet to contribute towards a larger scheme online. Try to include them as much as possible in a way that facilitates their circumstances.
“Our volunteering framework is still the same as it was when everything was 100% face to face. We still allocate time to volunteers each year, and we still have policies, procedures, and guidelines for causes we’re working with ”
“When it comes down to selecting your partner, you need to be able to identify one that operates in a virtual manner effectively. That doesn’t necessarily mean the technology they’re using, but are they actually operating effectively and impactfully within a community virtually?” MCNALLY of Social Responsibility Group
Corporate
Fitch
26 5. Accessible causes and vetted NPO partners Depending on your resources will affect how much you can put into finding causes. Look for those causes ready for remote volunteer options. If you have the bandwidth, try to ‘brainstorm’ ways to convert close-to-heart previously hands-on NPOs to digital nonprofits and keep relationships thriving.
KERRY
Head
27 6. KPIs & ROI Increase in employee engagement Increase in employee retention Increase in NPS survey results (internal and external) Number of total volunteer hours Last on your checklist is KPIs and a return of investment. What metrics do you need to track that will determine the success of your virtual volunteering efforts? At the same time, how are you going to track them? Identify some clear goals both on the nonprofit side and your business side and your business side which showcases your digital CSR efforts are working. A few KPIs to consider are: If you’re looking to set up a strong Purpose-driven CSR strategy, this guide can provide some great insights to support your process.
28 Engaging employees virtually is a tough cookie to crack, but their results are well worth it. Hopefully, this article has highlighted strategic methods you can take to implement virtual volunteering successfully and inspired you with some volunteering Virtualexamples.volunteering is doable for any business, no matter the type of workforce you have. All you need to do is find those causes and communication strategies that best fit your employees wants and needs. Good luck; we’re here to help if you need it! Wrapping up virtual volunteering
Benevity, a certified B Corporation, is a leader in global corporate purpose software, providing the only integrated suite of community investment and employee, customer and nonprofit engagement solutions A finalist in Fast Company’s 2020 World Changing Ideas Awards, Benevity’s cloud solutions power purpose for many iconic brands in ways that better attract, retain and engage today’s diverse workforce, embed social action into their customer experiences and positively impact their communities. With software that is available in 22 languages, Benevity has processed nearly $8 billion in donations and 43 million hours of volunteering time to support 326,000 nonprofits worldwide. The company’s solutions also facilitated 530,000 positive actions and awarded 1.2 million grants worth $12 billion. For more information, visit benevity.com.
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