Alejandra Rodriguez Design Researcher Visual Designer
WHO AM I? DESIGN RESEARCHER: Kúnigo-Academic Project Zezione-Academic Project Researcher at Grupo Imasd Business Researcher at OpenLab
ILLUSTRATION VISUAL DESIGNER: Moodboards Presentations
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ALEJANDRA RODRIGUEZ 13/12/94 - MEDELLIN, COLOMBIA
Proactive Critical and lateral thinker Always looking for ways to improve the established Collective minded Open to new cultures and points of view Communication skills in both English and Spanish Highly motivated to learn new languages Enthusiastic and passionate about life A lover for new challenges and interacting with other people Positive perception about work and life situations Persistent and bold Inlove with art
Graphic and aesthetic skills Pencil and paper fan Digital abilities in differents design softwares Equipped with “the sixth sense� for visual communication
EDUCATION 1999-2011 Elementary school and High school Liceo S&H-MedellĂn, Colombia
2012-2017 2012-2017(in progress)
Product Design Engineering Program EAFIT University-MedellĂn, Colombia Expected graduation date 12/13/2017
skills At work Empathic/Team player/Good at listening/Strategic/Organized/Proactive. Software Photoshop/Illustrator/After Effects/SolidWorks/Creo Parametric/123D Make /Keyshot/PowerPoint/Keynote Design Field research and immersions/Use of Design Thinking tools/Storytelling /3D modeling/Aesthetic sense/Illustration/Presentation specialist Lenguages Spanish/Native English/9 semesters at University of Antioquia-TOEIC: 940
2014(12 hrs)
Design Thinking Symposium EAFIT University-Medellín, Colombia
2015(66 hrs)
2017-1
Short Packaging Design Course EAFIT University-Medellín, Colombia
Semester abroad focused in Business Administration Ajou University-Suwon, South Korea
Experience Easy Hitch/Iron Wood Works November 2014-March 2016 Give traceable digital records of the company’s artifacts. In charge of the development and design of CAD models and engineering drawings for car hitches and also rustic furniture.
EAFIT University 2014-2016 In charge of deep user research, 3D modeling and construction to develop a special transporting project for a local person suffering from reduced mobility and bone’s deformation.
ImasD April2016-June 2016-Present ImasD Group Group April 2018 Supporting the research team using different Design Thinking tools to find human centered insights for the whole design process.
Koideas January 2017-February 2017 (Freelancer) Part of the research team focusing in HCD Presentations and support in visual methodologiesspecialist to solve business challenges. content for e-learning courses. Talks about creativity and how to integrate
OpenLab June 2018-Present
creative thinking and Design Thinking into daily work routines.
DESIGN RESEARCHER
KÚNIGO Academic project in collaboration with Sara quintero, Juan Pedro Urrea, Laura Jaramillo, Maria Jose Muñoz 2014 EAFIT University
Inspiration
IDEATion
Observation Interviews Immersion
Brainstorming Session Co-creation with users
IMPLEMENTAtion
Rapid Prototyping Refined prototype Testing with users
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Kúnigo was a recycling project developed in Medellín, Colombia with a vulnerable community located on the periphery of the city.
KEY INSIGHTS High amount of wastes wrongly thrown away, making them impossible to recycle Community interested in colaborate to create a cleaner environment for living Fragmented recycler’s community, unorganized and unlinked to the municipal recycling grid
We used collaborative thinking, talking to experts and working alongside the community to create a valuable product which could integrate the task of recycling in a fun and thoughtful way.
recyclers parents PARENTS kids
easy to separete and collect wastes
learn how to recycle and help parents teaching the kids to do so
fun to use and interactive / get rewards
SOME OF THE CONCEPTS AND IDEAS WE DEVELOPED WITH USERS
results
Development of a pilot project to classify wastes before recyclers do it. The classification is right on the top of the pyramid: the community itself. Awareness throught sensibilization activities, frequent visits and meetings. HCD used to create a valuable product concept to help them recycle and improve their lifestyle.
ZEZIONE Academic project in collaboration with Natalia Arroyave, Andrea Mesa, Felipe Zapata, Juan Pedro Urrea, Ana Isabel Rico, Maria Jose MuĂąoz - 2014 EAFIT University
Inspiration
Interview Immersion Building up Persona Customer Journey
IDEATion
Brainstorming Session Co-creation with user Ergonomy study
IMPLEMENTAtion
Rapid Prototyping Refined prototype Testing with user
Zezione was a project developed for “Don Jaime� a popular street vendor who suffered from a chronic disease which over time, deformed his bone structure.This condition limited drasticaly his mobility, thus his only way of shifting around was with a tricyle adapted to be run by hand instead of feet.
Our major task was to replace the old model for a new one with aggregate features to make his mobility and hence, well-being better.
challenge
KEY INSIGHTS
Ease the effort of handling his vehicle (reduce frame weight, improve mechanism, implement a suspension system)
Protect him from risks such as climate conditions, traffic accidents and so on.
He needed space in his vehicle to run his selling business (special compartments for chewing gum)
To fit everywhere was a key issue due to his busy lifestyle (Standard doors, elevators, building entrances, etc.)
the process Ergonomic measures
Using the first prototype
Building up the first functional prototype
Refinement and second round of user test Testing prototype
results
Succesful design of suspension system to make easier the driving task under irregular ground. Remaking of frame to better meet his ergonomic structure Continuous work alongside Don Jaime to improve the first model Regular communication with local groups supporting the bicycle mobility over the city
I am a Design Researcher at Grupo Imasd, a Branding & Packaging development firm. They also recently created a unit to develop business models and user experiences based on Design Thinking methods. During my time, I have learned how to run numerous Human Centered Design aprroaches. Planning and conducting interviews Observation and immersions Customer Journey Trends Building personas Blueprint layout Experience map Building up key insights Participating in brainstorming sessions Setting up research results in effective and mindful presentations
OpenLab is a strategy and innovation firm focused in helping businesses to thrive in the Colombian market. We offer services around building both business models and innovation strategies through Design Thinking methodologies and other tools to approach the best way possible company’s challenges taking into account as well, user needs and desires.
Conducting and planning user research (interviews, groups sessions, business interviews) Trend research HCD design methodologies Rapid prototyping Video edition Presentation specialist Talks around creativity
Design of different toolkits to allow and facilitate processes inside other companies.
illustration
ILLUSTRATIONS FOR KID’S BOOK Story about how conflicts can be resolved even between natural enemies like pandas and hunters. It teaches kids the value of friendship, tolerance and respect.
presentation specialist
LAYOUTS
los métodos tradicionales de aprendizaje para integrar plataformas de educación corporativa más conectadas al mundo y sus empleados.
Empresas que leen su contexto e implementan cambios y procesos de innovación para tener vigencia en el mercado. Para mantenerse en el punto de la reinvención se debe integrar la educación corporativa a los objetivos estratégicos de la empresa. Estas plataformas de aprendizaje deben estar al alcance de todos los empleados de la compañía (vía online) para proponer sistemas escalables de educación corporativa.
FUENTE: A Business Case to Learn - D2L Dare to Learn, 2016.
Los conextos sociales, culturales, económicos; y por ende, laborales están cambiando constantemente. Nos enfrentamos a un mundo con generaciones que persiguen unos ideales profesionales diferentes a las antigüas fuerzas laborales.
Medir
68% USD 450-550
Empleados a nivel sienten una profunda desconexión con su trabajo.
cuestan las pérdidas en términos de productividad.
Ellos esperan que las compañías adopten estrategias de aprendizaje y desarrollo de acuerdo a sus necesidades. Dedido a este cambio demográfico, las empresas se ven en la necesidad de cambiar los métodos tradicionales de aprendizaje para integrar plataformas de educación corporativa más conectadas al mundo y sus empleados.
Empresas que leen su contexto e implementan cambios y procesos de innovación para tener vigencia en el mercado.
65%
Covey Stephen, Primary Greatness
De las empresas encuestadas no miden los resultados de negocio de sus inversiones en aprendizaje corporativo.
90%
De las empresas indica que desarrollar nuevas habilidades es una de
sus 10 prioridades
El aprendizaje corporativo virtual es uno de los medios más efectivos para lograr incrementar el nivel de productividad y conocimiento en los empleados.
vos estratégicos de la empresa. Estas plataformas de aprendizaje deben estar al alcance de todos los empleados de la compañía (vía online) para proponer sistemas escalables de educación corporativa.
65%
Covey Stephen, Primary Greatness
De las empresas encuestadas no miden los resultados de negocio de sus inversiones en aprendizaje corporativo.
90%
De las empresas indica que desarrollar nuevas habilidades es una de
sus 10 prioridades
El aprendizaje corporativo virtual es uno de los medios más efectivos para lograr incrementar el nivel de productividad y conocimiento en los empleados.
THANKS FOR WATCHING
LET’S TALK
www.linkedin.com/in/alejandra-rodriguez-918a9666/ aleja_1286@hotmail.com (57+) 3017833395 Medellin, Colombia-2017