COLOR + THEORY

Since color can elicit emotions, convey messages, and alter perceptions, it is an essential component of design. The basic tenets of color theory are covered in this chapter, along with examples of how they might be used in designs. This chapter o ers an in-depth tutorial on how to use color successfully in design, covering everything from the main and secondary colors to complementary and analogous color schemes. Designers can produce visually appealing and powerful designs that e ectively convey our message by understanding the e ects of color on human emotions and perceptions.

Primary

Red, blue, and yellow are the three fundamental hues. All additional hues can be made with them.

Secundary

By combining two basic colors, secondary colors can be made. Green, orange, and purple are the secondary hues.

Complementary Tertiary

Colors that contrast one another on the color wheel include red and green, blue and orange, and other pairs. Complementary hues make a striking contrast when used together, which can be aesthetically pleasing.

A primary color and a secondary color are combined to produce tertiary colors. As an illustration, the tertiary hue red-orange is produced by combining red and orange.