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COLOR + PERCEPTION

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Color perception is subjective: Our perception of color is in uenced by several factors, including lighting conditions, surrounding colors, and personal experiences. Therefore, what one person perceives as a certain color may not be the same as what another person perceives.

Color Forecasting Color Harmony

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Provides forecasts that have an impact on numerous industries by making it possible to identify trends in consumer preferences.

Color Contrast

Contrasting colors can be used to highlight signi cant design components and generate visual appeal.

Color contrast can take many di erent forms, such as hue contrast, value contrast, and complementary contrast.

To produce a pleasurable visual experience, colors can also be combined harmoniously. Utilizing complementary colors or hues from the same color family are two methods for achieving color harmony.

Color Blindness

Color blindness can be inherited or genetic, or it can be brought on by age. In order to support persons with this disease, it is crucial to manage the brightness or saturation of the built environment. Some people have a de cit in color perception.

COLOR + MOVIES

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