Brand book

Page 1

SUMMER 2015


Welcome to the GAP’s Summer 2015 Q2.2 “Fourth of July” celebration brand identity. The goal of this Seasons identity is promote and further the GAP’s brand while still promoting a particular season. These guidelines are to be used along with the ones set forth by the GAP’s main branding in order to enhance the value of the overall brand.

INTRODUCTION


The main logo consists of the seasons main name “Fourth of July�. With the support of GAP in the traditional text face that has been hand drawn. And then embellishments. The goal of the logo is to be flexible so it can be used in many different situations. Each part of the logo can be taken apart and used in different circumstances.

LOGO


By using different colors the logo becomes more legible.

When putting logo on different colored backgrounds use two contrasting colors for the logo

Alternate colors and words in order to create the most legibility.

Logo should not be in the same color. It impedes legibility

GAP logo face should match brands typeface.

LOGO


#4a566b

#e96362

#b6b2ba

#efede7

COLORS


PATTERNS


POLARIS ABCDEFGHIJKLMNOPQURSTUVWXYZ abcdefghijklmnopqurstuvwxyz 1234567890

Hello! Thank you so much for purchasing of our American made Jeans! In order to celebrate our great country everything from our cotton to the metal used for the buttons are from right here in the USA.

MADE IN THE U.S.A. In order to celebrate our great country we created a pair of jeans that was made right here in the good old USA. Everything from our cotton to the metal used on the buttons came from right here!

Use a contrasting color for titles and headers

Your friends at the GAP!

Use multiples of 3 for text size and leading.

TYPOGRAPHY


Use the patterns in order to create dimensionality in the design.

PATTERNS


MADE IN THE U.S.A.

Hello! Thank you so much for purchasing of our American made Jeans! In order to celebrate our great country everything from our cotton to the metal used for the buttons are from right here in the USA. Your friends at the GAP!

In order to celebrate our great country we created a pair of jeans that was made right here in the good old USA. Everything from our cotton to the metal used on the buttons came from right here!

29/30 Help save the environment and freeze your jeans. Thats right... freeze them. Put them in a freezer colder than 30degrees farenhight for at least 24hours.

APPLICATIONS


APPLICATIONS


APPLICATIONS


APPLICATIONS


APPLICATIONS



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