Process book

Page 1


Pick an existing brand and create packaging that betters their online shopping experience. Use overall better presentation and shipping in order to enhance the brand. The GAP’s online shipping experience comes in a plastic bag that often times may have been damaged in delivery. By developing special holiday branding and using it for the packaging the goal is to improve the overall brand estetic.

DESCRIPTION


LOGO EXPLORATION


LOGO REFINEMENTS


LOGO DIGITIZING


FINAL LOGO


MOOD BOARD


#4a566b

#e96362

#b6b2ba

#efede7

POLARIS ABCDEFGHIJKLMNOPQURSTUVWXYZ abcdefghijklmnopqurstuvwxyz 1234567890

FINAL BRAND


Packaging Exploration


FINAL PACKAGING


MADE IN THE U.S.A.

Hello! Thank you so much for purchasing of our American made Jeans! In order to celebrate our great country everything from our cotton to the metal used for the buttons are from right here in the USA. Your friends at the GAP!

In order to celebrate our great country we created a pair of jeans that was made right here in the good old USA. Everything from our cotton to the metal used on the buttons came from right here!

29/30 Help save the environment and freeze your jeans. Thats right... freeze them. Put them in a freezer colder than 30degrees farenhight for at least 24hours.

FINAL PACKAGING


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