VISUAL GUIDES
BRAND IDENTITY
BRAND COLORS Color is possibly the most significant identifier. Orange and Navy have become identitfied with FRNY. The complimentary colors offer a nice contrast and visability when used in tandum.
Primary Colors
PANTONE 021 C
PANTONE 289 C
CMYK: 0 83 100 0 RGB: 240 83 35 HEX: #F05322
CMYK: 98 85 45 51 RGB: 13 34 63 HEX: #0C223F
Secondary Colors
PANTONE: 123-16 C
PANTONE: 56-15 C
PANTONE: 147-14 C
CMYK: 76 16 0 61 RGB: 24 83 99 HEX: #185363
CMYK: 0 73 73 44 RGB: 13 34 63 HEX: #8E2626
CMYK: 71 0 34 55 RGB: 33 114 75 HEX: #21724B
TYPEFACE Futura has an appearance of efficiency and forwardness. Which embodies FRNY as an oprganization. We are constantly moving forward, as an organization and runners. As an organization we strive to be open and welcoming to all.
FUTURA BOLD
FUTURA HAS AN APPEARANCE OF EFFICIENCY AND FORWARDNESS.
FUTURA LIGHT
FUTURA MEDIUM
FUTURA HAS AN APPEARANCE OF EFFICIENCY AND FORWARDNESS.
FUTURA HAS AN APPEARANCE OF EFFICIENCY AND FORWARDNESS.
Futura has an appearance of efficiency and forwardness. Futura has an appearance of efficiency and forwardness. Futura has an appearance of efficiency and forwardness. Futura has an appearance of efficiency and forwardness. Futura has an appearance of efficiency and forwardness. Although Renner was not associated with the Bauhaus, he shared many of its idioms and believed that a modern typeface should express modern models, rather than be a revival of a previous design. Renner’s design rejected the approach of previous sans-serif designs (now often called grotesques), which were based on the models of signpainting, condensed lettering and nineteenth-century serif typefaces, in favour of simple geometric forms: near-perfect circles, triangles and squares. It is based on strokes of near-even weight, which are low in contrast. The lowercase has tall ascenders, which rise above the cap line, and uses a single-story ‘a’ and ‘g’, previously more common in handwriting than in printed text. The uppercase characters present proportions similar to those of classical Roman capitals.
Futura has an appearance of efficiency and forwardness. Although Renner was not associated with the Bauhaus, he shared many of its idioms and believed that a modern typeface should express modern models, rather than be a revival of a previous design. Renner’s design rejected the approach of previous sansserif designs (now often called grotesques), which were based on the models of signpainting, condensed lettering and nineteenthcentury serif typefaces, in favour of simple geometric forms: nearperfect circles, triangles and squares. It is based on strokes of near-even weight, which are low in contrast. The lowercase has tall ascenders, which rise above the cap line, and uses a singlestory ‘a’ and ‘g’, previously more common in handwriting than in printed text. The uppercase characters present proportions similar to those of classical Roman capitals.
LOGO USAGE Guidelines
Logo is always outlines in brand color that is the opposite of the fill
PRIMARY LOGO
A logo is one off the largest components to a brand. There are two unique logos for FRNY the circle with the star and the “Front Runners New York” lockup. The Circle with the star alwasys is orange while the logo lockup can come in differnt color combinations using our brand colors.
Space around logo is equivlant to the heigh of the F
Space equals one quarter of Small caps
Small Caps are three quarters the size of the “F” and “R”
Space is equal to height of “New York”
“New York” is half the height of “Front Runners”
SECONDARY LOGO Space around logo is equivlant to the heigh of the F Text always white outlined in Pantone 289 C FRNY star in center of cirlce
Cirlce always in brand color Pantone 021 C
MINIMUM SIZE
1in
LOGO USAGE
Appropriate Logo Usage
Correct Usage
As an organization it is imperative that we use the FRNY logos correctly in order to protect the brand.
White Background
Orange Background
Blue Background
Other solid color backgrounds (always use stroke color that stands out the most)
White Background
Dark Background
LOGO USAGE
Inappropriate Logo Usage
Incorrect Usage
As an organization it is imperative that we use the FRNY logos correctly in order to protect the brand.
Do not warp text
Do not put on gradiated background
Do not warp
Do not put on bussy backgrounds
Do not have the background and stroke color match
Do not put on an orange background
PHOTOGRAPHY
Correct Usage
It is true when they say that a picture is worth1000 words. FRNY is always moving forward and action oriented. Never stagnent standing still. Unique perspectives
Close Ups of action
Action Shots
PHOTOGRAPHY
Incorrect Usage
While many types of photography arebeautiful the content is themost important part. Photographs should have a clear suject that is in action, so there is a clear action to the photograph. No specific focus or reason
Inactive photos of people
BRAND IN PRACTICE
UNIFORMS Uniforms are one of the most widely viewed symbold of FRNY, therfore it is important they the integrity ofthedesign is preserved. FRONT
BACK
Use secondary Front Runners logo between sholder blades on back
Use standard Front Runners logo blue inside with orange outline
Uniforms should be in brand color Pantone 289 C or closest equivlant
PANTONE 289 C