THE GENERAL TRENDS IN LANGUAGE LEARNING
Alexander Latsis is an entrepreneur with a background in tech, publishing, media, and licensing
The General Trends in Language Learning Global estimates of the language learning market are in the tens of billions of dollars, underlining why it’s so competitive, given the space for several successful, international behemoths. It is unsurprising, then, that this segment is particularly well-funded.
Early in the 2010s, downloadable software was the predominant way that language learning companies served the market. However, advances have enabled companies to transition to better ways of providing content, via cloud-based solutions, mobile apps and adaptive technologies. You can expect to see increasing segmentation and specialisation in the market in the coming years, as companies focus on forming solutions for specific consumer groups, likely to be acquired by the larger publicly traded companies seeking to capture new areas of the market.
The Human Aspect While increasingly sophisticated software is key to the evolution we are witnessing, companies will need to remember and address the social and community elements of the learning process. Learners require social and emotional engagement to stay motivated, and interaction with peers leads to increased understanding, confidence and fluency. Companies will be focusing on forming consumer experiences that combine community-learning and personalisation technologies
To learn more about this topic, visit the blog of Alexander Latsis.